Marketing Manager

KLARRA PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

KLARRA PTE. LTD. seeks a Marketing Manager to shape how KLARRA is seen and experienced across content, events, and press. You will own campaigns with autonomy and work closely with the Founder/Creative Director to drive elevated, international brand storytelling.

You will lead brand voice, content direction, events, partnerships, and VIP experiences, translating instinct into compelling narratives and in-person moments with media and partners.

Qualifications

• Experience in brand, PR, communications, or events.
• Experience leading events end-to-end.
• Strong writing portfolio across captions, EDMs, and articles.

Responsibilities

• Develop fresh, creative ideas for campaigns, launches, and brand experiences.
• Define brand voice and aesthetic across touchpoints.
• Plan and manage content and social calendars.
• Lead photo/video shoots and asset development with a clear aesthetic direction.
• Cultivate partnerships and press relationships.

Skills

Brand management

Public relations

Event management

Communications

Copywriting

Social media

Job description

About the Role

We are looking for a Marketing Manager to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands‑on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.

We're looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.

What We Hope You'll Help Us Achieve

• Develop fresh, creative ideas for memorable campaigns, launches and brand experiences that build excitement and bring the KLARRA brand to life.
• A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint
• Events and community moments that create genuine excitement and leave a lasting impression beyond the screen
• Partnerships and press relationships that are well‑negotiated, mutually valuable, and elevate the brand
• A VIP experience that feels warm, personal, and genuinely valued

What You'll Be Involved In

Brand Voice & Content Direction

• Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA's tone and voice
• Direct what content gets produced and how it's presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven
• Plan and manage the content and social calendar across Instagram, EDM, and other channels
• Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction
• Ensure brand presentation stays consistent and refined across every touchpoint

Events & Community

• Plan and lead end‑to‑end execution of KLARRA events, such as launches, VIP previews, media previews, community activations
• Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person
• Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives
• Build real relationships with top customers and press so they feel known, not just marketed to

Partnerships & PR

• Identify and pursue collaboration opportunities aligned with KLARRA's brand — with other labels, F&B partners, media, and KOLs
• Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms
• Manage ongoing relationships with press, influencers, and brand partners

Campaigns & Brand Experience

• Generate ideas for creative, memorable brand campaigns and in-store or in‑cafe experiences
• Develop launch mechanics and activations that create excitement and drive interest
• Bring fresh ideas to the table, original thinking is expected and welcomed

Operations Manage budgets for events, partnerships, and campaigns

• Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow‑through
• Track what's working, share honest reflections on campaign and event performanceOther ad‑hoc projects as required by the Creative Director

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Who We're Looking For

• Experience Around 4–5 years in brand, PR, communications, or events, ideally at a boutique or luxury‑adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty
• Has personally led events end‑to‑end, from concept through on‑the‑ground execution
• Has personally negotiated partnerships or collaborations, with a clear example of terms they secured
• Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)

Aesthetic & Brand Judgment

• Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like
• Can direct content and imagery choices with confidence, not just execute on brief
• Translates KLARRA's identity into content and experiences that feel fresh, international, and considered

A People Person

• Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly
• Comfortable being the face of the brand in a room, hosting with confidence
• Strong negotiator — able to advocate for KLARRA's interests while building relationships that last

Independent & Accountable

• Comfortable managing their own priorities and following through without reminders
• Proactive, raises ideas and flags issues early
• Approaches work with a strong sense of ownership and accountability for results

Others

• Warm, professional, and emotionally mature
• Collaborative, values mutual respect and a solutions‑oriented approach
• Genuinely interested in building a meaningful brand, not just creating beautiful content
• Comfortable in a small, fast‑moving, founder‑led environment

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