Marketing Manager

FORWARD CREATION STUDIO PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing studio in Singapore is seeking a Marketing Manager to enhance their presence in IP merchandising and events. The candidate will support various initiatives, including campaign strategies and digital marketing efforts, working closely with licensed brands. Responsibilities include planning marketing campaigns, creating engaging content, conducting market research, and coordinating with partners for brand compliance. This role offers an excellent opportunity for hands-on experience in a creative environment.

Qualifications

• Experience in developing marketing campaigns for product launches and events.
• Ability to create engaging content for social media and digital platforms.
• Familiarity with analytics tools for monitoring campaign performance.

Responsibilities

• Assist in planning and executing marketing campaigns for product launches and events.
• Develop engaging social media content and digital advertisements.
• Conduct market research and competitor analysis for consumer trends.
• Coordinate with external partners for brand consistency.
• Monitor campaign performance and generate marketing reports.

Skills

Marketing campaign execution

Social media content creation

Market research

Event promotion

Analytics tools proficiency

Job description

The Marketing Manager (Attachment) will support the company’s marketing and branding initiatives to strengthen our presence in the regional IP merchandising and events industry. This role offers hands‑on experience in campaign strategy, digital marketing, and event promotion, working directly with licensed brands and creative partners.

• Assist in planning and executing marketing campaigns for product launches, pop‑up events, and collaborations.
• Develop engaging social media content, newsletters, and digital advertisements to promote merchandise and brand events.
• Support the creation and distribution of marketing materials, including visuals, press releases, and influencer partnerships.
• Conduct market research and competitor analysis to identify new opportunities and consumer trends in the pop‑culture retail sector.
• Coordinate with external partners and licensors to ensure brand consistency and compliance with IP usage guidelines.
• Monitor campaign performance and compile marketing reports using analytics tools.
• Provide on‑site support during events, exhibitions, and retail activations to ensure smooth marketing execution.