Marketing Lead: Content Strategy & Live Commerce

YOU TIAO MAN PTE. LTD.; Singapore; Remote; SGD 60,000 - 90,000; Full time

Job summary

YOU TIAO MAN PTE. LTD. in Singapore is seeking a creative Content Marketing Specialist to lead content strategy and social media across major platforms. You will develop monthly calendars, plan campaigns around launches, and assist in filming content for TikTok, IG Reels, and YouTube Shorts.

You will also coordinate with influencers, leverage AI tools for ideation and scripting, and manage listings on Shopee/Lazada/Shopify while maintaining branding consistency and driving engagement.

Qualifications

• Experience in developing and executing digital content strategies.
• Proven ability to manage social media calendars and campaigns.
• Strong copywriting skills for captions, emails and headlines.

Responsibilities

• Develop and maintain monthly content calendars across all digital platforms.
• Plan campaigns around festive seasons, product launches and events.
• Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts.
• Storyboard and shoot engaging product videos and behind-the-scenes stories.
• Coordinate with influencers and manage user-generated content.
• Leverage AI tools to generate content ideas and marketing plans.
• Draft captions, descriptions, emails and campaign headlines.
• Schedule posts across platforms and monitor engagement.
• Plan and coordinate live commerce sessions and livestream scripts.
• Upload and maintain product listings on ecommerce platforms.
• Create engaging content and ensure branding consistency.
• Design promotional materials and resize visuals for multiple channels.

Skills

Content strategy

Social media management

Copywriting

Influencer coordination

AI content tools

Canva

CapCut

Adobe Creative Suite

Tools

Canva

CapCut

Adobe Creative Suite

Shopify

Job description

YOU TIAO MAN PTE. LTD. in Singapore is seeking a creative Content Marketing Specialist to lead content strategy and social media across major platforms. You will develop monthly calendars, plan campaigns around launches, and assist in filming content for TikTok, IG Reels, and YouTube Shorts.

You will also coordinate with influencers, leverage AI tools for ideation and scripting, and manage listings on Shopee/Lazada/Shopify while maintaining branding consistency and driving engagement.