Marketing Executive, Workspace

LENDLEASE DEVELOPMENT; Singapore; On-site; SGD 45,000 - 68,000; Full time

Job summary

Lendlease Singapore is seeking a highly motivated Marketing Executive, Workplace to support planning and execution of marketing, tenant engagement, and community-building initiatives across the workplace portfolio.

You will manage the workplace tenant engagement platform and plan digital campaigns, events, and partnerships to enhance tenant experience and collaboration. A degree in Marketing with 1–3 years in related fields is preferred.

Qualifications

• 1–3 years of experience in marketing, events, tenant engagement, or related fields.
• Experience in commercial real estate, workplace, retail, hospitality, or destination marketing is advantageous.
• Experience managing digital engagement platforms, mobile applications and CRM systems.
• Proficient in Microsoft Office.

Responsibilities

• Develop and execute tenant engagement programmes, workplace activations, and community events.
• Build relationships with office tenants and act as a marketing contact.
• Develop programmes that encourage networking and community participation.
• Coordinate tenant communications, surveys, and feedback channels.
• Manage and optimise the workplace tenant engagement app and related digital platforms.
• Plan and execute digital engagement campaigns, including events, rewards, promotions, wellness programmes, and community initiatives.
• Maintain app content, event listings, exclusive perks, community updates, and announcements.
• Drive user adoption and engagement through onboarding, communications, and campaigns.
• Monitor app performance metrics and analyze user feedback to improve adoption.
• Collaborate with technology vendors and internal teams on platform enhancements.
• Support new digital features and workplace services within the platform.
• Support planning, coordination, and execution of integrated marketing campaigns for amenities, services and events.
• Coordinate end-to-end event management including planning, logistics, budgeting, and onsite execution.
• Liaise with agencies, vendors, and partners for timely delivery of marketing initiatives.
• Track campaign performance and prepare post-campaign reports.
• Manage workplace digital channels and create engaging content for events and tenant stories.

Skills

Marketing campaigns

Event planning

Tenant engagement

Community management

Digital marketing

CRM systems

Content management

Microsoft Office

Education

Degree in Marketing/Communications

Tools

CRM software

Content management systems

Mobile apps management

Job description

Lendlease is Australia's leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.

Lendlease Singapore is currently seeking a highly motivated and hands-on Marketing Executive, Workplace to support the planning and execution of marketing, tenant engagement, and community-building, placemaking, and digital marketing initiatives across the workplace portfolio.

Responsibilities

Tenant Engagement & Community Building

• Develop and execute tenant engagement programmes, workplace activations, and community events that enhance the workplace experience.
• Build strong relationships with office tenants and act as a key point of contact for marketing-related initiatives.
• Develop programmes that encourage networking, collaboration, and community participation among tenants.
• Support initiatives that enhance tenant experience and strengthen community connections within the workplace ecosystem.
• Coordinate tenant communications, surveys, and feedback channels to understand workplace needs and improve engagement.

Workplace Tenant Engagement Platform / App Management

• Manage and optimise the workplace tenant engagement app and related digital platforms to enhance tenant experience and communication.
• Plan and execute digital engagement campaigns, including events, rewards, promotions, wellness programmes, and community initiatives through the app.
• Maintain app content, event listing, exclusive perks, community updates, and workplace announcements.
• Drive user adoption and engagement through onboarding initiatives, targeted communications, and promotional campaigns.
• Monitor key app performance metrics, including registrations, monthly active users, engagement rates, and campaign participation.
• Analyse user behaviour and feedback to identify opportunities for improving adoption and engagement.
• Work closely with technology vendors and internal teams to ensure platform functionality, content accuracy, and system enhancements.
• Support the implementation of new digital engagement features and workplace services within the platform.

Marketing Campaigns & Event s

• Support the planning, coordination, and execution of integrated marketing campaigns that promote workplace amenities, services, events, and tenant benefits.
• Coordinate end-to-end event management, including planning, logistics, vendor management, budgeting, and onsite execution.
• Liaise with agencies, vendors, and partners to ensure timely delivery of marketing initiatives.
• Track campaign performance and prepare post-campaign evaluation reports.

Content, Communications & Digital Marketing

• Manage workplace digital channels, including website content, EDMs, tenant portals, social media, and digital screens.
• Create and curate engaging content that promotes workplace events, amenities, community stories, and tenant benefits.
• Ensure marketing materials and digital content remain accurate, relevant, and up to date.
• Monitor digital engagement metrics and recommend improvements.

Partnerships & Sponsorships

• Identify and cultivate partnerships with tenants, community groups, wellness providers, sustainability partners, and service operators.
• Coordinate joint marketing opportunities and sponsorship activations.
• Assist in securing value-in-kind partnerships to enhance workplace activations and tenant experiences.

Market Research & Insights

• Conduct market research and benchmarking on workplace trends, tenant engagement practices, and community initiatives.
• Analyse campaign and engagement data to identify opportunities for improvement.
• Prepare reports and presentations for management review.

Budget & Administration

• Support budget tracking, purchase requisitions, invoice processing, and vendor management.
• Maintain marketing calendars, campaign reports, and project documentation.
• Ensure compliance with procurement, branding, legal, and operational guidelines.

Requirements

• Degree or Diploma in Marketing, Communications, Business, Hospitality, Events Management, or related disciplines.
• 1-3 years of experience in marketing, events, tenant engagement, community management, or related fields.
• Experience in commercial real estate, workplace, retail, hospitality, or destination marketing is advantageous.
• Experience managing digital engagement platforms, mobile applications and CRM system.
• Understanding of customer journey mapping, community engagement, and user experience principles.
• Proficient in Microsoft Office