Marketing Executive/Senior Marketing Executive

Benefit Cosmetics; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

A global beauty brand in Singapore is looking for a Marketing Professional to enhance brand desirability among Gen Z through innovative 360 marketing strategies. The ideal candidate should possess a degree in Business or Marketing, with 2-3 years of experience in the beauty industry. Strong creative, organizational, and digital skills are essential for success in this dynamic role focused on brand growth and consumer engagement.

Qualifications

• 2-3 years of marketing experience in beauty and retail industries.
• Ability to develop/edit/create creative digital content.
• Strong organizational and management skills.

Responsibilities

• Develop regional marketing strategies for SEA.
• Manage local Trade Marketing activations and consumer workshops.
• Coordinate with Key Accounts and Sephora for presentations.

Skills

Strategic thinking

Creativity

Attention to detail

Communication skills

Digital proficiency

Education

Degree in Business / Marketing or equivalent

Tools

Photoshop

Illustrator

Microsoft Office

Job description

Company Description

THE CONTEXT _________

Benefit Cosmetics is one of the world’s top beauty brands. Since the opening of its first makeup shop in San Francisco in 1976, Benefit Cosmetics embraces the fun side of beauty and the belief that laughter is the best cosmetic. Not just a beauty business, they're all about the feel-good business, because when we're laughing & having fun is when we're at our most beautiful. From cult favourite lip tints and mascaras to all the brow products you could need, Benefit Cosmetics has quick fixes for all your beauty dilemmas. Join us for the opportunity to raise the pink flag in SEA and craft the future with us.

Job Description

YOUR IMPACT _________

Together with SEA Marketing Team, she/he will contribute to raise of Benefit cosmetics brand desirability in SEA targeting at Gen Z and new customers through 360 marketing plans, while ensuring that the new elevated brand DNA is communicated at all times across all touch points.

She/he should have a solid understanding of the Benefit’s DNA, and should embody this in all that she/he does. She/he should ensure that Benefit is the most talked about and most exciting brand in the region!

A creative and proactive individual, she/he will be an excellent team player by liaising with colleagues across multiple departments from sales to marketing to ensure all marketing initiatives meets key business objectives while improving brand awareness, drive new customer recruitment and brand love.

YOUR MISSION _________

1. In partnership with SEA Senior Marketing Manager and SEA Regional Marketing Team to plan and develop regional marketing strategy plans & 360 launch plans for SEA
2. Own Singapore local Trade Marketing activations, consumer workshops and events, source for potential partnership with external stakeholders to drive recruitment and sales conversion
3. Co-own Singapore Marketing Budget with SMM
4. Responsible for samples/TOAs usage guidelines in SEA; direct management of samples & TOA usage, budget, and monitoring in Singapore under the guidance of SMM
5. Marketing plans review and planning: Liaise with markets and regional team to manage markets’ local launch plans review and execution follow ups; co-own trade marketing function with SMM, actively contribute Trade Marketing ideas and review local marketing plans together with SMM and Regional Marketing Team
6. Drive unconventional recruitment plan targeting at Gen Z for new launches, Brow and Service Always On Plans in SEA
7. Work closely with digital advocates to brainstorm on regional creative digital ideas and local digital plans in alignment to regional directions
8. Coordinate with Key Accounts and Sephora to confirm market week presentation, setup preparation and door gifts for the meeting in Singapore
9. Manage and update SEA Marketing Calendar to ensure alignment between HQ and SEA launch synergies
10. Other ad-hoc and administrative work assigned by SMM

Qualifications

Qualifications

• A Degree holder in Business / Marketing or equivalent with at least 2 – 3 years of marketing experienced in beauty and retail industries would be a great advantage
• Strategic, creative thinker with the ability to turn ideas into 360 Marketing executions
• Have a keen interest and strong grasp of the beauty industry and its consumers
• Ability to work under pressure and meet deadlines in a timely manner
• Strong attention to detail, organized and good management skills
• Highly proficient in Photoshop, Illustrator and Microsoft Office
• Must have the competency to develop/edit/create actual creative digital content
• Social and digital savvy
• Confident, enthusiastic, passionate and energetic with a huge sense of humor
• Excellent written, communication and interpersonal skills