Marketing Executive (Full Time, Contract)

ILLUMINATING ASIA SG PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading lighting company in Singapore seeks a passionate Marketing Specialist to implement brand strategies and manage digital marketing efforts. The role involves creating content for various channels, conducting market research, and executing impactful campaigns. Candidates should have at least 3 years of marketing experience, preferably in the luxury sector, and a Bachelor's degree in a related field. Opportunities for professional growth and employee discounts on premium products are offered.

Benefits

Competitive salary and benefits package

Opportunity for professional growth

Employee discounts on premium lighting products

Qualifications

• 3+ years of experience in marketing, preferably in the luxury or home interior sector.
• Strong understanding of digital marketing strategies and tools.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.

Responsibilities

• Develop and implement marketing strategies that align with our brand vision.
• Create compelling content for various channels, ensuring consistent messaging.
• Conduct thorough market analysis to identify trends and customer preferences.
• Plan, execute, and monitor marketing campaigns effectively.
• Oversee digital marketing efforts to increase online visibility.
• Identify and establish partnerships to enhance brand exposure.
• Foster relationships with customers through personalized engagement strategies.
• Track and analyze marketing performance metrics for improvements.

Skills

Digital marketing strategies

Communication skills

Interpersonal skills

Creative mindset

Education

Bachelor's degree in Marketing, Business, Mass Comm, or related field

Tools

Google Analytics

CRM systems

Job description

Looking for passionate and driver individuals to assist us in building a formidable global brand and sales channel pipeline across ASEAN region. We seek to become the a market leader in the lighting industry across Asean region. Our profile may be seen on www.illuminatingasia.com

There will be an approximately 35% brand marketing and 65% trade marketing activities for the assigned tasks.

Key Responsibilities:

• Brand Strategy: Develop and implement marketing strategies that align with our brand vision and target audience, enhancing brand recognition and loyalty.
• Content Creation: Create compelling content for various channels, including social media, email marketing, and the company website, ensuring consistent messaging that reflects our premium positioning.
• Market Research: Conduct thorough market analysis to identify trends, customer preferences, and competitive landscape, using insights to drive marketing initiatives.
• Campaign Management: Plan, execute, and monitor marketing campaigns, including product launches, promotional events, and seasonal collections, measuring their effectiveness and ROI.
• Digital Marketing: Oversee digital marketing efforts, including SEO, PPC, and social media advertising, to increase online visibility and drive traffic to our website.
• Partnerships and Collaborations: Identify and establish partnerships with influencers, designers, and industry professionals to enhance brand exposure and reach.
• Customer Engagement: Foster relationships with customers through personalized communication and engagement strategies, ensuring exceptional customer experiences.
• Reporting and Analysis: Track and analyze marketing performance metrics, providing regular reports to management and making data-driven recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, Mass Comm, or related field.
• 3+ years of experience in marketing, preferably in the luxury or home interior sector.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Creative mindset with a keen eye for aesthetics and design.
• Proficient in marketing software and analytics tools (e.g., Google Analytics, CRM systems).
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work independently or with a passionate and creative team.
• A vibrant work environment with opportunities for professional growth.
• Employee discounts on our premium lighting product range.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their relevant experience and passion for the home interior industry to [e-mail].

We regret that only shortlisted candidates will be notified.