Marketing Executive: F&B Brand & Campaign Builder

THAI BANANA CLUB PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Talad Thai Banana in Singapore is seeking a Marketing Executive to support and execute multi-channel marketing initiatives across our Thai retail and F&B brands. You will drive content, campaigns, and customer engagement while coordinating with operations for sales growth.

The role requires hands-on involvement in digital and offline channels, social media management, and collaboration with agencies and vendors. Thai culture affinity is a plus.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience with digital marketing and content production.
• English proficiency and strong written/verbal communication.

Responsibilities

• Develop and execute marketing campaigns across digital and offline channels.
• Manage social media platforms including Instagram, Facebook, TikTok, and Xiaohongshu.
• Coordinate promotions, product launches, and store opening events.
• Collaborate with operations to drive sales and customer engagement.
• Work with vendors, designers, influencers, and media partners.
• Monitor performance and report on ROI for campaigns.
• Conduct market research and analyze trends to identify opportunities.
• Support photography, videography, and content production for materials.
• Maintain consistent branding across touchpoints.

Skills

Social media management

Content creation

Campaign planning

English communication

Independent project handling

Education

Bachelor's degree in Marketing

Job description

Talad Thai Banana in Singapore is seeking a Marketing Executive to support and execute multi-channel marketing initiatives across our Thai retail and F&B brands. You will drive content, campaigns, and customer engagement while coordinating with operations for sales growth.

The role requires hands-on involvement in digital and offline channels, social media management, and collaboration with agencies and vendors. Thai culture affinity is a plus.