MARKETING EXECUTIVE (EXCLUDING FOOD & BEVERAGE SERVICES)

HD CONTRACTOR PTE. LTD.; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

HD CONTRACTOR PTE. LTD. is seeking a Digital Marketing Specialist to plan, execute, and optimize SEM campaigns primarily using Google Ads.

You will conduct keyword research, write ad copy, and structure accounts while monitoring performance and budgets to generate leads and conversions. You will collaborate with internal teams, setup conversion tracking, provide client-facing insights, and support SEO activities as needed.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related field.
• Minimum 2 years hands-on experience managing Google Ads accounts.
• Ability to setup and optimize Google Ads end-to-end without supervision.

Responsibilities

• Plan, set up and manage SEM campaigns based on client objectives and targets.
• Conduct keyword research, write ad copy, and structure accounts independently.
• Monitor performance daily/weekly, manage budgets, and optimize for leads and conversions.
• Set up and maintain conversion tracking (Google Tag Manager) and ensure data accuracy.
• Meet with clients to understand goals and translate into campaigns and recommendations.
• Prepare regular reports and explain insights to non-technical clients.
• Coordinate with design, web, content, and account management teams to meet deadlines.
• Support SEO activities when required, including keyword research and on-page optimization.
• Stay updated with digital advertising trends and platform changes.

Skills

Google Ads management

Keyword research

Campaign optimization

Analytics interpretation

Client communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Job Responsibilities

• Plan, set up and manage SEM campaigns, primarily Google Ads (Search, Display, Performance Max, and others as needed), based on client objectives and performance targets.
• Conduct keyword research, write ad copy, build audiences and structure accounts independently.
• Monitor campaign performance daily and weekly, manage client budgets and make ongoing adjustments to improve leads, conversions.
• Set up and maintain conversion tracking (Google Tag Manager) and ensure data accuracy.
• Meet and communicate with clients (in person, video call, email and phone) to understand their business goals, marketing needs and concerns.
• Translate client requirements into practical digital marketing campaigns and recommendations.
• Prepare regular campaign reports and explain performance, insights and next steps clearly to non-technical clients.
• Handle client questions and concerns professionally, including when results fall short of expectations.
• Work closely with internal teams (design, web, content, account management) to coordinate execution and meet deadlines.
• Support SEO activities such as keyword research, on-page optimisation, content recommendations and performance tracking where required.
• Keep up to date with digital advertising trends, Google Ads platform changes and industry developments, and apply them to live campaigns.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related field, or equivalent relevant work experience.
• Minimum 2 year(s) of hands-on experience managing Google Ads accounts.
• Able to set up, manage and optimise Google Ads campaigns end to end without supervision.
• Working knowledge of Google Analytics and conversion tracking.
• Able to interpret campaign data and give practical, actionable recommendations.
• Good communication and presentation skills, both written and verbal.
• Comfortable meeting clients and handling their requirements, concerns and expectations.
• Organised, able to handle multiple client accounts and meet deadlines.
• Must be able to work independently: plan your own tasks, make sound decisions, and solve problems without constant guidance.
• Able to work under tight deadlines and manage multiple client accounts and competing priorities at the same time.
• Able to attend calls or respond to urgent client requests during weekends when required (e.g. campaign issues, budget problems, time-sensitive changes).