Marketing Executive ( Digital marketing )

AJ2 HOLDINGS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

The Curtain Boutique in Singapore seeks a Digital Marketing Executive to lead the brand’s marketing, communications and content strategy across digital channels. You will work to enhance the brand's voice, generate leads and drive engagement through multi-platform campaigns.

Ideal candidates have 1–2 years of digital marketing experience, strong analytics, and proficiency in design tools to deliver compelling Promos and content. Opportunities for growth in a dynamic team.

Qualifications

• Bachelor’s Degree in Marketing, Business Analytics, Communication Design or related discipline.
• At least 1–2 years of digital marketing experience.
• Strong teamwork and cross-functional partnering experience.
• Excellent analytical skills, qualitative and quantitative.
• Proven expertise in digital and programmatic marketing (Analytics, SEO/SEM, Social Media).
• Creative with ability to identify audiences and craft digital campaigns.
• Proficiency with Adobe Illustrator, Photoshop, Lightroom.

Responsibilities

• Create and monitor content for multiple platforms.
• Strategy on delivering content to the right audience across channels (Facebook, Instagram, Google, TikTok).
• Follow brand guidelines to execute branding, advertising, social media, partnerships, etc.
• Create and design promotional material for print and online media.
• Plan and develop integrated marketing strategies to increase lead generation and brand awareness.
• Brainstorm and execute social media campaigns across platforms.
• Coordinate photography or videography for campaigns and social content.

Skills

Digital marketing

Analytics

Target audience

Social media campaigns

Education

Bachelor’s degree in Marketing or related

Tools

Adobe Illustrator

Photoshop

Lightroom

Job description

The Curtain Boutique is a vibrant and dynamic company. We are proud to be awarded the Most Promising Brand award at Singapore Prestige Awards 2019. Believing in providing top quality customer service, our people also won the Excellent Service Award (EXSA) in 2019.

We are currently expanding and we like to invite you to join our dream team!

Digital Marketing Executive

Overall job objective:

Responsible for the execution and drive the brand's marketing, communication and content strategies integrated into digital marketing activities and investments with a focus on share of brand's voice and leads generation.

Core duties:

• Create & monitor content for several platforms at all time
• Provide strategy on delivering content to the right audience on the right channels. (Facebook / Instagram / Google / TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships, etc.
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media.
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Bachelor's Degree in Marketing, Business Analytics, Communication Design or related discipline
• At least 1 -2 years' experience in digital marketing
• Demonstrated strong teamwork with successful business partnering experience across cross-functional departments
• Exceptional and outstanding analytical skills, both quantitative and qualitative, strong experience interpreting test results & drawing conclusions
• Proven expertise in digital and programmatic marketing (e.g. Analytics, SEO/SEM, Social Media and creative design)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proficiency in Adobe Illustrator, Photoshop, Lightroom.
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing