marketing executive

MGR GLOBAL PTE. LTD.; Singapore; On-site; SGD 56,000 - 100,000; Full time

Job summary

MGR GLOBAL PTE. LTD. is seeking a marketing professional to lead campaign execution across digital, social, and offline channels.

You will conduct market research to identify target audiences, create content with designers, and analyze data to optimize performance. You will also organize promotional events and support PR efforts with external partners.

Responsibilities

• Launch and manage promotions across digital, social media, and offline channels.
• Analyze consumer trends, behavior patterns, and competitor activities to identify target audiences.
• Create copies, briefs, and coordinate with graphic designers for marketing collateral like brochures, ads, and web pages.
• Track campaign performance, review metrics, and generate reports using analytics tools.
• Organize promotional events, handle public relations tasks, and liaise with external vendors or agencies.

Job description

Campaign Execution: Launch and manage promotions across digital, social media, and offline channels.

Market Research: Analyze consumer trends, behavior patterns, and competitor activities to find target audiences.

Content Creation: Write creative copy, design briefs, and work with graphic designers on marketing collateral like brochures, ads, and web pages.

Data Analysis: Track campaign performance, review metrics, and generate reports using analytics tools.

Event and PR Support: Organize promotional events, handle public relations tasks, and liaise with external vendors or agencies