Marketing Executive

BFM Singapore; Singapore; On-site; SGD 29,000 - 47,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Employee discounts

Flexible work environment

Career growth opportunities

Job summary

BFM Singapore is seeking a Marketing Executive to plan and execute campaigns, create engaging social content, host livestreams, and oversee UGC creators and KOL collaborations. You will manage campaigns for new launches, update product content across platforms, and drive engagement with the beauty brand portfolio.

The role requires a marketing-related diploma, strong communication, and hands-on experience with social media tools and e-commerce platforms. A dynamic, fast-paced environment awaits.

Qualifications

• Diploma in Marketing, Communications, Business, or related field.
• Detail-oriented with strong communication and project management skills.
• Proficiency in social media management tools and e-commerce platforms.

Responsibilities

• Plan and execute campaigns to support launches and promotions.
• Manage product listings and update content across online platforms.
• Plan and develop a content calendar for social media aligned with brand goals.
• Monitor engagement and adjust strategies to improve reach and impact.
• Act as the face of the content and host livestreams for brands.
• Engage UGC and manage KOLs/livestreams in line with campaigns.

Skills

Detail-oriented

Strong communication

Project management

Social media management

Education

Diploma in Marketing/Communications/Business

Tools

Meta Ads

Canva

Capcut

Job description

BFM Singapore is a leading distributor for beauty brands in Asia by providing exclusive brand management and focusing on long-term brand building.

About The Role

We are looking for a creative Marketing Executive to join our dynamic team. In this role, you will be responsible for planning and executing campaigns, creating engaging social media content, host livestreams, and overseeing the collaboration with UGC creators and KOLs.

Key Responsibilites

• Marketing & E-Commerce:
• Plan and execute campaigns to support new launches and brands’ key promotions.
• Manage product listings and update content across our online platforms
• Social Media Content Creation:
• Plan and develop a content calendar for our social media platforms ensuring all content align with brand guidelines and marketing objectives
• Monitor audience engagement and adjust strategies to improve reach and impact.
• Livestream:
• Act as the face of the content for our brands under our management
• Hosting livestreams to promote and increase brand awareness
• UGC and KOL Management:
• Engage user-generated content (UGCs) and focus on community engagement and growth
• Manage KOLs (Key Opinion Leaders) and Influencers livestreams in line with brand’s key campaigns and marketing strategy

Requirements

• Diploma in Marketing, Communications, Business, or related field.
• Detail-oriented, strong communication and project management skills.
• Proficiency in social media management tools (Meta Ads, Canva, Capcut) and e-commerce platforms (Shopee, Lazada, Tiktok)
• Experience in e-commerce, retail or beauty industry is a plus

What We Offer:

• Competitive salary and performance bonuses.
• Employee discounts
• Flexible work environment.
• Career growth opportunities in a fast-growing beauty company.