Marketing Executive

HEYSARA IMMIGRATESG PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

HEYSARA IMMIGRATESG PTE. LTD. is seeking a proactive marketing professional to develop and execute marketing strategies for its IT products and services. You will plan digital campaigns, coordinate content, and manage online presence to drive lead generation and brand awareness.

The role emphasizes market research, campaign management, and collaboration with sales and technical teams to align initiatives with business goals.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Ability to analyse marketing data to inform strategy.
• Strong communication and presentation skills.

Responsibilities

• Develop and implement marketing strategies for IT products and services.
• Conduct market research to identify opportunities and trends.
• Plan and manage digital campaigns across social media, email, websites, and online platforms.

Skills

Digital marketing

Market research

Campaign management

Content creation

Social media

Analytics

Job description

Key Responsibilities:

• Develop and implement marketing strategies to promote the company's IT products and services.
• Conduct market research to identify new business opportunities, customer needs, and industry trends.
• Plan and manage digital marketing campaigns across social media, email, websites, and online platforms.
• Create and coordinate marketing materials, advertisements, presentations, and promotional content.
• Manage the company's online presence and coordinate website and social media updates.
• Support lead generation and customer acquisition activities through online and offline marketing initiatives.
• Coordinate with the sales and technical teams to align marketing activities with business objectives.
• Monitor and analyse marketing campaign performance and prepare regular reports.
• Organise and participate in industry events, exhibitions, networking activities, and business development initiatives.
• Maintain relationships with clients, business partners, vendors, and external marketing agencies.
• Keep updated on developments in the IT industry and competitor marketing activities.
• Assist management in developing strategies to increase brand awareness, market reach, and revenue.

Required Skills:

• Good understanding of digital marketing and online marketing platforms.
• Strong communication, presentation, and organisational skills.
• Ability to conduct market research and analyse marketing data.
• Knowledge of social media, content creation, and advertising platforms.
• Proficiency in Microsoft Office and common digital marketing tools.
• Ability to work independently and coordinate effectively with different teams.