Marketing Executive

Careers; Singapore; On-site; SGD 54,000 - 78,000; Full time

Job summary

Careers in Singapore is seeking a Marketing professional to develop and execute marketing strategies for IT products and services, with a focus on digital channels and lead generation. You will conduct market research, manage campaigns across social media, email, and websites, and create promotional content while coordinating with sales and technical teams.

The role requires strong communication, data analysis, and the ability to work independently, with responsibility for maintaining online

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Strong communication and presentation skills.
• Ability to analyze marketing data and derive insights.
• Familiarity with social media platforms and online advertising.
• Proficiency in Microsoft Office and analytics tools.

Responsibilities

• Develop and implement marketing strategies to promote IT products and services.
• Conduct market research to identify opportunities and trends.
• Plan and manage digital campaigns across social media, email, websites.
• Create and coordinate marketing materials and promotional content.
• Manage online presence and update website and social channels.
• Support lead generation and customer acquisition initiatives.
• Coordinate with sales and technical teams to align activities.
• Monitor campaign performance and prepare reports.
• Organise industry events, exhibitions and networking activities.
• Maintain relationships with clients, partners, vendors and agencies.
• Keep updated on IT industry developments and competitor activity.
• Assist management in increasing brand awareness, market reach and revenue.

Skills

Digital marketing

Market research

Campaign planning

Social media

Content creation

Analytics

Communication

Tools

Google Analytics

Microsoft Office

SEO tools

Job description

Key Responsibilities

• Develop and implement marketing strategies to promote the company's IT products and services.
• Conduct market research to identify new business opportunities, customer needs, and industry trends.
• Plan and manage digital marketing campaigns across social media, email, websites, and online platforms.
• Create and coordinate marketing materials, advertisements, presentations, and promotional content.
• Manage the company's online presence and coordinate website and social media updates.
• Support lead generation and customer acquisition activities through online and offline marketing initiatives.
• Coordinate with the sales and technical teams to align marketing activities with business objectives.
• Monitor and analyse marketing campaign performance and prepare regular reports.
• Organise and participate in industry events, exhibitions, networking activities, and business development initiatives.
• Maintain relationships with clients, business partners, vendors, and external marketing agencies.
• Keep updated on developments in the IT industry and competitor marketing activities.
• Assist management in developing strategies to increase brand awareness, market reach, and revenue.

Required Skills

• Good understanding of digital marketing and online marketing platforms.
• Strong communication, presentation, and organisational skills.
• Ability to conduct market research and analyse marketing data.
• Knowledge of social media, content creation, and advertising platforms.
• Proficiency in Microsoft Office and common digital marketing tools.
• Ability to work independently and coordinate effectively with different teams.