Marketing Executive

Worldwide Business Research (WBR); Singapore; On-site; SGD 39,000 - 56,000; Part time

Job summary

Worldwide Business Research (WBR) is launching a new event within its Travel portfolio and seeks a Marketing Executive on a six-month contract. You will report to the APAC Head of Marketing and work within a collaborative team to drive awareness and attendance across multi‑channel campaigns.

This role suits fresh graduates or early-career marketers aiming to build hands-on experience in B2B events marketing with structured onboarding and development time.

Qualifications

• University degree in Marketing, Business, Communications or related field.
• Interest in hands-on experience across B2B event marketing.

Responsibilities

• Coordinate and deliver multi-channel marketing activities across social, email, digital content and banners.
• Support email marketing campaigns to engage audiences and drive event attendance.
• Manage event social channels, primarily LinkedIn, and plan/copywrite posts.
• Develop partnerships with associations and industry groups to expand reach.
• Update event websites and landing pages with accurate content.
• Contribute new campaign ideas and test messaging and channels.

Skills

Marketing principles

Canva

Organisational skills

Communication skills

Event marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Canva

Job description

Worldwide Business Research (WBR) is a global B2B events and insights company, connecting senior decision-makers across some of the world’s most dynamic industries.

For more than 25 years, we have built specialist communities through industry-leading, cross industry conferences, executive networking experiences, research and digital content. Our portfolio brings together business leaders to exchange ideas, benchmark strategies and tackle the challenges shaping their industries.

At the heart of WBR is a fast-paced, collaborative and entrepreneurial culture. Our teams are encouraged to take ownership, bring new ideas to the table and make a measurable impact on the communities and businesses we serve.

The Role

We are launching a new event within our Travel portfolio and are looking for a Marketing Executive to join us on a six-month contract, supporting the campaign from launch through to delivery.

Reporting to the APAC Head of Marketing, you will join a collaborative, diverse and enthusiastic marketing team and gain hands‑on experience across the full event marketing lifecycle.

You will support the planning, coordination and execution of multi‑channel marketing activities designed to build awareness, engage our target audience and drive attendance. With structured onboarding and support from the wider team, you will have the opportunity to take ownership of key campaign activities while developing practical experience in B2B event marketing.

This role is well suited to fresh graduates or those early in their marketing career who are looking to gain hands‑on experience and build a strong foundation in B2B and events marketing. We support new members with dedicated training and development time to evolve their existing skill set and build key marketing capabilities.

You will be responsible for

• Work with existing partners and stakeholders, including speakers, sponsors, influencers, media partners and industry associations, to coordinate and deliver joint marketing activities across social media, email, digital content, advertising, banners and event listings.
• Support the execution of email marketing campaigns to engage target audiences, build awareness and generate demand for the event.
• Manage event social media channels, with a primary focus on LinkedIn, including content planning, copywriting, basic creative development and scheduling posts to grow awareness, engagement and followers.
• Research and conduct outreach to relevant associations, industry bodies and business groups to develop mutually beneficial marketing partnerships.
• Update event websites and create campaign landing pages, ensuring content is accurate, relevant and aligned with wider marketing activity.
• Contribute new campaign ideas and identify opportunities to test different messaging, channels and tactics to improve marketing performance.

Skills / Characteristics

A recognised university degree, ideally in Marketing, Business, Communications or a related discipline. Recent university graduates are encouraged to apply.

The ideal candidate would have evidence of:

• - A basic understanding of marketing principles and an interest in developing practical marketing experience.
• - A creative mindset, with some familiarity with digital design tools such as Canva.
• - Strong organisational skills, with the ability to manage multiple tasks, prioritise effectively and meet deadlines.
• - Excellent attention to detail and a high level of accuracy.
• - Strong written and verbal communication skills, with the confidence to work both collaboratively and independently.
• - A genuine desire to pursue a career in events marketing and develop an understanding of B2B direct and inbound marketing.

We are looking for someone who will bring:

• - A proactive and persistent approach to solving problems and taking on new challenges.
• - Curiosity and a willingness to learn, develop and continuously improve.
• - The confidence to take initiative, ask questions and take ownership of their work.
• - A positive, enthusiastic and results‑focused approach.
• - An interest in understanding the commercial objectives behind marketing activity and how marketing contributes to business growth.