MARKETING EXECUTIVE

ABBA OL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A company in the food and beverage sector is seeking a Marketing Executive in Singapore to optimize pricing strategies, generate business leads, and develop marketing campaigns. The ideal candidate will have a Bachelor’s degree in marketing or business, strong understanding of marketing fundamentals, and exceptional communication skills. Responsibilities include overseeing marketing campaigns, managing budgets, and analyzing market trends to improve performance.

Qualifications

• Bachelor's degree in marketing, business or relevant field.
• Understanding of marketing fundamentals and tactics.
• Ability to solve problems creatively.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.

Skills

Creative thinking

Leadership skills

Project management

Communication skills

Proficiency with marketing tools

Digital marketing strategies

Market research

Education

Bachelor’s degree in marketing/business

Job description

MARKETING EXECUTIVE

Occupation

MARKETING AND SALES EXECUTIVE (FOOD & BEVERAGE SERVICES)

Job Description & Requirements

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.