APAC Marketing Director: Growth & Channel Leader

jci; Singapore; On-site; SGD 210,000 - 320,000; Full time

Benefits offered by this job

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package

On the job/cross training

Encouraging and collaborative team

Zero Harm safety culture

Job summary

Johnson Controls is seeking a Marketing Director APAC to lead go-to-market strategies and integrated campaigns across the APAC region. You will manage a regional marketing team and partner with business leaders to drive demand creation, lead conversion, and customer expansion through digitally enabled programs.

The role requires strategic thinking, collaboration across sales and channel partners, and a proven track record in digital marketing with strong leadership across geographically

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, or related field.
• Demonstrated experience leading teams and initiatives in digital marketing.
• Deep understanding of demand generation: lead scoring, nurturing, MQL/SQL, funnel optimization, CRM in a multi-line environment.
• Experience supporting both direct sales and indirect/channel partner models.
• Strong knowledge of digital channels, ABM, campaign execution, and customer lifecycle marketing.
• Proven ability to drive pipeline, revenue growth, and customer engagement.

Responsibilities

• Lead demand generation strategy and execution across APAC for direct and channel partners.
• Champion digitally enabled marketing programs: SEO, paid media, automation, social, webinars, events, ABM, lead nurturing.
• Deliver integrated go-to-market plans with regional leaders to drive awareness, pipeline, revenue, and retention.
• Develop localized campaigns translating global value propositions to market needs.
• Lead and develop APAC marketing team.
• Collaborate with sales and partners to improve lead quality and revenue conversion.
• Drive ABM strategies for strategic accounts and key segments.
• Define regional event strategies including virtual and in-person events.
• Partner with channel leaders on partner marketing and enablement programs.
• Manage regional marketing budget and track KPIs.

Skills

Digital marketing

Team leadership

ROI focus

Lead scoring

CRM systems

Campaign management

ABM

Education

Bachelor's degree in Business/Marketing

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Johnson Controls is seeking a Marketing Director APAC to lead go-to-market strategies and integrated campaigns across the APAC region. You will manage a regional marketing team and partner with business leaders to drive demand creation, lead conversion, and customer expansion through digitally enabled programs.

The role requires strategic thinking, collaboration across sales and channel partners, and a proven track record in digital marketing with strong leadership across geographically