Marketing & CX Partner — Patient-First, Omnichannel

Roche; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Roche Singapore is seeking a Marketing & Customer Experience Partner to shape and execute brand, marketing, and customer engagement strategies. You will connect brand ambitions with patient-centered experiences across physical and digital channels.

You will lead segmentation, campaign development, and collaboration with Disease Area Squads, PJPs, Medical, Access, and Informatics to drive commercial success.

Qualifications

• Bachelor’s degree in life sciences, marketing, business, or related field.
• Minimum 5 years’ experience in marketing, customer engagement, or commercial roles in pharma/healthcare.
• Proven success in brand planning and omnichannel engagement.
• Strong analytical skills with ability to translate data into insights.
• Experience in cross-functional, matrixed environments preferred.

Responsibilities

• Shape and execute Roche Singapore’s brand and portfolio strategies and launch readiness.
• Design customer journeys across physical, digital, and hybrid touchpoints with personalized engagement.
• Lead insights to inform portfolio strategy, access initiatives, and omnichannel optimization.
• Collaborate with Medical, Access, Informatics, and PJPs to ensure integrated planning and execution.

Skills

Marketing strategy

CX design

Omnichannel engagement

Market analysis

Cross-functional collaboration

Agile ways of working

Education

Bachelor’s degree in life sciences or marketing

Tools

CRM systems

Marketing automation

Job description

Roche Singapore is seeking a Marketing & Customer Experience Partner to shape and execute brand, marketing, and customer engagement strategies. You will connect brand ambitions with patient-centered experiences across physical and digital channels.

You will lead segmentation, campaign development, and collaboration with Disease Area Squads, PJPs, Medical, Access, and Informatics to drive commercial success.