Marketing Communications Manager

UNLOCKLAND; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

UNLOCKLAND is seeking a highly execution-driven Marketing & Communications Manager to build and amplify our global brand. You will turn company happenings into high-quality content and assets, ensuring credible visibility across customers, partners, journalists and AI platforms.

Role requires brand thinking, storytelling, PR, content creation and exceptional execution, with a focus on AI-powered real estate development and urban planning.

Qualifications

• 3+ years in marketing, communications, content, PR, or a related role.
• Exceptional English writing and communication skills.
• Strong understanding of brand positioning and storytelling.

Responsibilities

• Writing articles, announcements, case studies and thought-leadership content.
• Creating and managing LinkedIn and other social content.

Skills

Brand positioning

Storytelling

Content creation

Public relations

Execution

Job description

About UNLOCKLAND

UNLOCKLAND is a Singapore-based AI technology company building an **AI operating system for real estate development and urban planning**.

Our platform helps real estate developers and government organisations use AI to analyse land, planning and regulatory requirements, development potential, project feasibility, and development scenarios — turning complex information into faster, more actionable development decisions.

We are part of the **Harvard Innovation Labs ecosystem** and work with several key enterprise customers internationally.

With our headquarters and APAC operations in Singapore, we are expanding across the region and building a globally recognised brand around **AI-powered real estate development and urban planning**.

The Role

We are looking for a highly execution-driven **Marketing & Communications Manager** to build and amplify the UNLOCKLAND brand globally.

This is not a traditional marketing role focused primarily on paid advertising or campaign management.

Your job is to turn everything happening across UNLOCKLAND — product launches, customer milestones, partnerships, POCs, events, research, market expansion, company achievements and industry insights — into a continuous stream of high-quality content and brand assets.

You will help ensure that when customers, partners, investors, journalists, search engines or AI platforms research UNLOCKLAND, they find a strong, credible and fast-growing technology company with a clear point of view on the future of real estate development.

We are looking for someone who combines **brand thinking, storytelling, PR, content creation and exceptional execution**, and who knows how to use modern AI tools to work significantly faster.

What You'll Do

Brand & Strategy

• Develop and continuously strengthen UNLOCKLAND's global brand positioning and narrative
• Build clear messaging around AI, real estate development, urban planning and cities
• Maintain consistency across our website, social media, press materials, presentations and external communications
• Identify opportunities to strengthen UNLOCKLAND's positioning in Singapore, APAC and international markets
• Work directly with the founders to translate company strategy and progress into compelling external narratives

Content & Storytelling

Build a continuous content engine around everything happening at UNLOCKLAND.

You will turn:

• **Customer Milestones → Case Studies & Stories**
• **Partnerships → Announcements & Content**
• **POCs → Customer & Product Stories**
• **Product Releases → Demos, Articles & Social Content**
• **Events → Pre-event, Live & Post-event Content**
• **Research → Industry Insights & Thought Leadership**
• **Company Milestones → News & Brand Content**

Your responsibilities will include:

• Writing articles, announcements, case studies and thought-leadership content
• Creating and managing LinkedIn and other social content
• Developing product stories and launch materials
• Interviewing founders, customers, partners and team members
• Turning one story into multiple content formats and distribution channels
• Maintaining an active editorial calendar
• Keeping our website and company profiles current
• Building a growing library of authoritative UNLOCKLAND content

PR & Media

• Identify newsworthy company developments and story angles
• Write press releases, media pitches and briefing materials
• Build relationships with journalists and relevant industry publications
• Develop targeted media lists across Singapore, APAC and international markets
• Coordinate interviews, contributed articles and media opportunities
• Monitor relevant industry conversations and identify opportunities for UNLOCKLAND to participate
• Work with external PR partners when appropriate while remaining highly hands-on

Our goal is not PR for the sake of PR.

We want to build **credible visibility and third-party validation around meaningful company progress**.

Partnerships & Ecosystem Marketing

Work closely with our partnerships, sales and leadership teams to amplify:

• Enterprise partnerships
• Government and industry programmes
• Customer POCs
• Strategic collaborations
• University and research partnerships
• Conferences and industry events
• Market expansion
• Product and technology milestones

When something meaningful happens at UNLOCKLAND, your job is to make sure we capture and maximise its legitimate brand value.

AI-Native Marketing

We expect this person to be an **advanced AI user**.

You should already be using AI to dramatically improve the speed and quality of your work.

You may use AI for:

• Research
• Writing and editing
• Content ideation
• Competitive intelligence
• PR and media research
• SEO and GEO
• Content repurposing
• Image generation
• Video creation and editing
• Presentations
• Marketing automation
• Analytics
• Social media
• Workflow automation
• Internal knowledge management

Experience building your own AI-powered marketing workflows, agents or automations is a strong advantage.

We are particularly interested in people who constantly experiment with new AI tools and quickly incorporate useful ones into their workflow.

Search & AI Visibility

You will help build a strong, accurate and authoritative digital footprint for UNLOCKLAND.

This includes:

• Website content
• Product information
• Company information
• Original research and insights
• Customer stories
• Partnership announcements
• Media coverage
• Founder thought leadership
• Industry commentary
• SEO
• GEO / AI search visibility
• Relevant third-party mentions

The objective is to create a growing body of **credible, useful and searchable information** that helps customers, partners, investors, journalists and AI-powered search platforms accurately understand UNLOCKLAND and our progress.

What We're Looking For

• 3+ years of experience in marketing, communications, content, PR, brand or a related role
• Exceptional English writing and communication skills
• Strong understanding of brand positioning and storytelling
• Proven ability to execute quickly and independently
• Experience managing corporate social media, particularly LinkedIn
• Experience writing articles, announcements, case studies, press releases or executive communications
• Strong understanding of digital content and distribution
• Advanced hands-on experience with modern AI tools
• Ability to turn incomplete information into polished content with minimal supervision
• Strong project management and organisational skills
• Comfortable working directly with founders and senior leadership
• Comfortable operating in a fast-moving startup environment
• Strong attention to detail and visual quality

Strong Advantages

Experience in any of the following would be valuable:

• B2B technology
• Enterprise software
• Artificial intelligence
• High-growth startups
• PR or journalism
• Singapore / APAC media
• Real estate / PropTech / Built Environment
• Graphic design
• Video production and editing
• AI image and video generation
• Marketing automation
• SEO / GEO
• AI search optimisation
• AI agents and automated workflows
• Founder or executive thought leadership

Who Will Succeed Here

We are not looking for someone who needs an agency to execute every idea.

We want someone who can hear:

> "We just achieved an important customer or product milestone."

and independently turn it into:

**Story Angle → Content → Visuals → Website → Social → PR → Sales Material → Distribution**

You should be comfortable moving from idea to published content in **hours or days, not weeks**.

You should naturally look at everything happening across the company and ask:

> **"How can we turn this into a story, content or brand asset?"**

Then execute it.

You should be highly curious, resourceful and comfortable experimenting with AI to increase your output.

What Success Looks Like

Within your first 90 days, we expect you to:

• Establish a clear and consistent UNLOCKLAND brand narrative
• Build and operate a high-frequency content engine
• Significantly increase the quality and consistency of our public communications
• Regularly turn company activities into external content
• Develop relationships with relevant media and ecosystem partners
• Create a structured library of company, product, customer and industry content
• Improve UNLOCKLAND's visibility across search and AI-powered discovery platforms
• Establish repeatable AI-powered workflows that significantly increase marketing output
• Ensure important company milestones are consistently captured, published and amplified