Marketing Campaign Lead - Digital, Events & Partnerships

EU Holidays Pte Ltd; Singapore; Presencial; SGD 42 000 - 70 000; Tempo integral

Resumo da oferta

EU Holidays Pte Ltd is seeking a hands-on Marketing Executive to independently manage day-to-day activities across the company’s brands, including digital marketing, social media, events, partnerships and market research.

You will work directly with the Director, own projects from planning to execution and reporting, coordinate with internal teams and external vendors, and handle multiple campaigns with limited supervision.

Qualificações

• Diploma or Bachelor's degree in Marketing, Communications, Business or a related field.
• 2-3 years of relevant marketing experience with exposure to digital marketing, social media and events.
• Practical experience in planning and executing marketing campaigns and activities.
• Experience managing social media platforms and digital marketing campaigns.
• Experience coordinating vendors, quotations and marketing expenses.
• Basic knowledge of Canva or other design tools.
• Good written and spoken English with strong communication skills.
• Good organizational and time-management skills with strong attention to detail.
• Able to independently plan, priorities and execute marketing activities with limited day-to-day supervision.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Proactive, hands-on and willing to take ownership of assigned responsibilities.
• Willing to support occasional weekend events or marketing activities when required.

Responsabilidades

• Plan and execute marketing activities aligned with objectives and direction from the Director.
• Develop campaign plans, timelines and required marketing materials.
• Coordinate campaign setup, scheduling, content placement and execution to ensure activities are delivered accurately and on time.
• Monitor campaign results and prepare reports on key performance indicators.
• Review campaign results and recommend practical improvements for future activities.
• Plan and manage social media content across platforms such as Facebook, Instagram and TikTok.
• Maintain content calendars and coordinate content creation, publishing and scheduling.
• Plan and execute digital campaigns, including paid social media advertising where required.
• Monitor campaign performance, engagement, leads and other relevant metrics.
• Coordinate updates to website content, promotional materials and other digital channels.
• Manage EDM campaigns and customer communications where required.
• Plan, coordinate and execute marketing activities including roadshows, travel fairs, workshops, promotions, corporate events and other relevant events.
• Coordinate with internal teams, vendors, partners and event organizers on logistics, setup, materials and timelines.
• Source and coordinate event requirements, including marketing materials, equipment and manpower support.
• Support on-site event operations and ensure activities are delivered according to plan.
• Conduct post-event follow-up and prepare basic performance reports.
• Support weekend events or marketing activities when required.
• Identify and coordinate suitable KOLs, influencers, media partners and other marketing partners.
• Coordinate collaborations, sponsorships, barter arrangements and co-marketing opportunities.
• Communicate campaign requirements, deliverables and timelines to partners.
• Coordinate content submissions and ensure materials are aligned with the Company's brand and campaign requirements.
• Monitor the performance of collaborations and maintain good working relationships with partners.
• Prepare and coordinate marketing content, promotional materials, notices and social media assets.
• Use Canva or other basic design tools to create or amend marketing materials where required.
• Coordinate with designers, agencies and external vendors for more specialized creative work.
• Coordinate the production of printed materials such as brochures, banners, advertisements and promotional collateral.
• Ensure marketing materials are accurate, timely and consistent with the Company's brand guidelines.
• Source and compare quotations for marketing activities and recommend suitable vendors.
• Coordinate with vendors on pricing, deliverables, timelines and service requirements.
• Monitor marketing expenses against approved budgets.
• Prepare or coordinate purchase requests, quotations and invoices.
• Maintain organised records of vendors, quotations, marketing materials and related documents.
• Highlight significant cost differences or discrepancies to the Director for review.
• Conduct market and competitor research to identify customer trends, promotional opportunities and relevant market developments.
• Monitor competitor campaigns, promotions and social media activities.
• Research potential partnerships, marketing channels and promotional opportunities.
• Share relevant market insights and recommendations with the Director.
• Work closely with sales, operations and other departments to understand business needs and coordinate marketing activities.
• Coordinate with external agencies, vendors, partners and other third parties.
• Manage assigned marketing projects independently from planning through to execution and follow-up.
• Handle ad hoc marketing tasks and special projects as assigned.

Conhecimentos

Marketing planning

Social media management

Event coordination

Vendor management

Market research

Canva basics

English proficiency

Formação académica

Bachelor's degree in Marketing, Communications, Business or related field

Ferramentas

Canva

Descrição da oferta de emprego

EU Holidays Pte Ltd is seeking a hands-on Marketing Executive to independently manage day-to-day activities across the company’s brands, including digital marketing, social media, events, partnerships and market research.

You will work directly with the Director, own projects from planning to execution and reporting, coordinate with internal teams and external vendors, and handle multiple campaigns with limited supervision.