Marketing Campaign Developer (CRM / Contract)

Peoplebank Hong Kong Limited; Singapore; On-site; SGD 50,000 - 80,000; Part time

Job summary

Peoplebank Hong Kong Limited in Singapore is looking for a Marketing Campaign Developer to lead email campaigns and On24 webinar setup, ensuring timely delivery and accurate content execution. The role requires collaboration with webinar owners and cross-functional teams to meet client requirements.

You will manage campaign orchestration, audience segmentation, content troubleshooting, and platform integrations to support successful client campaigns and stakeholder communication.

Qualifications

• Proficiency in Japanese or Korean to support campaigns.
• 2–4 years of marketing experience including campaign management.
• Experience with at least one major marketing automation vendor (Adobe Campaign, Eloqua, Marketo, SFMC, Responsys).
• Strong written and verbal communication for cross-team collaboration.

Responsibilities

• Campaign orchestration (automation configuration, coordination of marketing campaigns).
• Collaborate to translate marketing requirements into business requirements.
• Review and interpretation of campaign requests.
• Configure target audiences through segmentation models.
• Troubleshoot content creation, personalization, dynamic content, and URL issues.

Skills

Campaign management

Marketing operations

Client service

Tools

Adobe Campaign

Eloqua

Marketo

Salesforce Marketing Cloud

Responsys

Job description

About the role

The Marketing Campaign Developer will focus on marketing email and campaign creation as well as execution of On24. Additionally, the Campaign Developer will comprehend technical processes, address any concerns, and elevate issues to ensure timely projects delivery.

Key Responsibilities

• Campaign orchestration (automation configuration, coordination of marketing campaigns).
• Collaboration with other team members to confirm the campaign's feasibility and translate marketing strategy and requirements into business requirements.
• Review and interpretation of campaign requests.
• Configuration of target audiences through segmentation models
• Troubleshoot on campaign content creation, personalization, dynamic content, and URL issues.
• Build registration pages via On24 for webinars, collaborating with webinar owners to receive and implement content
• Attend client webinars in a background support role to enable the sessions
• Manages client and team expectations throughout delivery; flags risks and issue escalations related to the campaigns.
• Collaborate with platform integrations.

Key Qualifications

• Proficiency in Japanese or Korean is required to support the execution of marketing campaigns and communication with clients and stakeholders in the respective language markets.
• 2-4 years of experience in marketing which may include campaign management, marketing service provider, marketing agency, and marketing operations.
• Experience with one or more leading marketing automation vendors (e.g: Adobe Campaign, Eloqua, Marketo or Salesforce Marketing Cloud, Responsys)
• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
• Client service delivery, B2B marketing experience or relevant experience.

Please note: Due to the anticipated high volume of applications, only shortlisted candidates will be contacted. All information provided will be treated with strict confidentiality and used solely for recruitment purposes.