Lifecycle & Marketing Operations Lead

pu prime; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

pu prime is a Singapore-based company seeking a disciplined Marketing Operations leader to drive user growth by optimizing lifecycle, CRM strategy, and AI-powered marketing across Web, App, and channels. This role owns the end-to-end customer journey, from activation to retention, across multiple lifecycle touchpoints including Email, Push, and in-app messaging.

As the operational hub between Marketing, Product, IT, BI, and Sales, you will transform business strategies into scalable execution

Qualifications

• 4+ years in Marketing Operations, CRM, or Growth Marketing.
• Experience leading cross-functional projects.
• Hands-on with Marketo, Braze, Salesforce Marketing Cloud, HubSpot or MoEngage.
• Strong lifecycle marketing, customer segmentation and growth funnel knowledge.
• Experience optimizing conversion funnels through experiments and data analysis.
• Familiarity with website UX, landing page optimization and journey design.
• Technical understanding of APIs, Webhooks, SDK events, Pixels and S2S tracking.
• Strong analytical mindset with dashboards and data-driven decisions.
• Excellent project management and stakeholder management skills.
• Strong communication in English and Mandarin Chinese.

Responsibilities

• Lead the User Life Circle team across CRM, Lifecycle Marketing, Marketing Automation and Marketing Technology.
• Define team roadmap, priorities, KPIs and execution standards; coach team members.
• Own the complete user lifecycle and build personalized journeys.
• Design and prioritize CRO initiatives; run A/B and multivariate tests.
• Own global CRM strategy across Email, Push, WhatsApp, SMS and In‑App Messaging.
• Manage Marketo (or equivalent) and build automated customer journeys.
• Identify opportunities to leverage AI for marketing efficiency and personalization.
• Lead cross-department marketing initiatives from planning through execution.

Skills

Lifecycle Marketing

Marketing Automation

CRM Systems

AB Testing

Data Analytics

English & Mandarin

Tools

Marketo

Braze

Salesforce Marketing Cloud

HubSpot

MoEngage

Job description

This role is responsible for building and driving user growth through lifecycle optimization, CRM strategy, conversion rate optimization (CRO), AI adoption, and digital experience improvement.

This role owns the end-to-end customer journey across Web, App, CRM, and Marketing channels, ensuring every stage of the funnel is continuously optimized to maximize activation, conversion, retention, and lifetime value.

As the operational hub between Marketing, Product, IT, BI, and Sales teams, this role transforms business strategies into scalable execution while leading cross-functional initiatives from planning to delivery.

Key Responsibilities

1. Team Leadership & Operations Management

• Lead and develop the User Life Circle team across CRM, Lifecycle Marketing, Marketing Automation, and Marketing Technology.
• Define team roadmap, priorities, KPIs, and execution standards.
• Coach team members and establish scalable operational processes.
• Provide regular updates and strategic recommendations to senior leadership.

2. User Lifecycle Optimization

Own the complete customer lifecycle:

Responsibilities include:

• Identify conversion bottlenecks across every lifecycle stage.
• Build personalized lifecycle journeys.
• Apply behavioral psychology to improve engagement.
• Increase activation, conversion, retention, and customer lifetime value.

3. Conversion Funnel Optimization (CRO)

Own the optimization of all major marketing funnels.

Responsibilities include:

• Design and prioritize CRO initiatives.
• Run A/B and multivariate experiments.
• Improve UX based on user behavior.
• Work with sales and IT teams to increase conversion rates.

4. CRM & Marketing Automation

• Own global CRM strategy across Email, Push Notification, WhatsApp, SMS, In-App Messaging, and other lifecycle channels.
• Manage Marketo (or equivalent automation platform).
• Build automated customer journeys.
• Optimize campaign logic, personalization, and segmentation.
• Ensure compliance and communication governance.

5. MarTech & AI Enablement (Plus skill)

Own the marketing technology ecosystem.

Including:

• CRM platforms
• Marketing Automation
• Tracking infrastructure
• Customer Data integrations
• AI-powered marketing workflows

Responsibilities include:

• Identify opportunities to leverage AI for marketing efficiency, personalization, content generation, campaign optimization, and operational automation.
• Evaluate and implement emerging marketing technologies.
• Improve internal workflows through AI-assisted processes.

Partner with Product, Design, and IT teams to improve digital user experience.

Responsibilities include:

• Landing page optimization
• Website UX improvement
• Form optimization
• Navigation improvements
• Mobile experience optimization
• Page performance recommendations
• Conversion-focused UX enhancements

Basic understanding of front-end technologies is expected to facilitate effective collaboration with technical teams.

Own marketing operational infrastructure, including:

• Marketo
• AppsFlyer / Adjust
• CRM integrations
• SDK events
• Tracking implementation
• Pixel & Server-to-Server (S2S)
• APIs & Webhooks

Ensure reliable data flow across Marketing, Product, BI, CRM, Affiliate, and Sales systems.

8. Cross-functional Project Management

Lead cross-department marketing initiatives from planning through execution.

Responsibilities include:

• Coordinate Marketing, Product, IT, BI, and Sales.
• Drive project timelines and stakeholder alignment.
• Track milestones and communicate progress to leadership.
• Ensure projects are delivered on time with high execution quality.

Must Have

• 4+ years of experience in Marketing Operations, CRM, Lifecycle Marketing, Growth Marketing, Marketing Automation, MarTech, or Conversion Rate Optimization.
• Proven experience leading marketing or cross-functional projects.
• Hands‑on experience with platforms such as Marketo, Braze, Salesforce Marketing Cloud, HubSpot, MoEngage, or similar.
• Strong understanding of lifecycle marketing, customer segmentation, behavioral psychology, and growth funnels.
• Experience optimizing conversion funnels through experimentation and data analysis.
• Familiarity with website UX principles, landing page optimization, and customer journey design.
• Technical understanding of APIs, Webhooks, SDK events, Pixels, Server-to-Server tracking, JSON, and marketing integrations.
• Strong analytical mindset with experience using dashboards and marketing data to drive decisions.
• Excellent project management and stakeholder management skills.
• Strong communication and presentation skills in both English and Mandarin Chinese.
• Ability to influence cross-functional teams without direct authority.

Nice to Have

• Experience in fintech, trading, forex, SaaS, or high-growth technology companies.
• Knowledge of SQL, GA4, Mixpanel, Amplitude, or other analytics platforms.
• Familiarity with Figma, Hotjar, Microsoft Clarity, or UX research tools.
• Experience implementing AI agents, workflow automation, or GenAI solutions within marketing operations.
• Experience managing global or multi-regional marketing operations.