Marketing Assistant Manager

CHUN HONG FOOD INDUSTRIES PTE. LTD.; Singapore; On-site; SGD 45,000 - 67,000; Full time

Job summary

CHUN HONG FOOD INDUSTRIES PTE. LTD. in Singapore seeks a versatile marketing professional who understands branding, thinks strategically, and independently delivers visuals and storytelling that reinforce our brand identity.

You will manage brand visuals, content creation, social media across WeChat, Xiaohongshu, Douyin, Instagram and Facebook, write bilingual copy, and help shape annual branding plans while coordinating with vendors and cross‑functional teams.

Qualifications

• Bachelor's degree or above in Marketing, Design, Film/TV Production or related disciplines.
• 1–5 years in brand marketing, social media or content production; F&B/food manufacturing industry advantageous.
• Excellent written and spoken Chinese; proficient in written English for professional business communication.
• Portfolio required — include photography samples, video work and links to social media accounts managed.

Responsibilities

• Shoot and edit product photos, dishes, production processes and factory environments; maintain brand visual standards.
• Conceptualise, film and edit culinary videos, product features and brand story clips; ensure composition, lighting, colour grading and storytelling.
• Design and refine menus, brochures, posters, catalogues and event collaterals; ensure cohesive professional brand image.
• Maintain an organized brand asset library with photos, videos and templates; update and archive materials for easy access.

Skills

Brand marketing

Social media

Content creation

Storytelling

Bilingual Chinese/English

Education

Bachelor's degree or above in Marketing/Design/Film/TV Production or related

Tools

Photoshop

Lightroom

CapCut

Premiere Pro

Final Cut

Canva

Illustrator

Job description

We are looking for a versatile marketing professional — someone who understands branding, thinks strategically, and independently delivers exceptional visuals and storytelling content. More than just an executor, you will be a key custodian of our brand identity.

Job Description

Core Purpose

Responsible for the group's brand visual identity, content creation, social media management and marketing execution. You will independently produce high-quality visuals and videos, assist in developing and implementing brand marketing strategies, and enhance the industry influence and visibility of the Chun Hong brand portfolio.

Key Responsibilities

Brand Visuals & Content Creation

• Shoot and professionally edit photos of products, dishes, production processes and factory environments; produce commercial-grade imagery and maintain consistent brand visual standards
• Conceptualise, film and edit culinary videos, product features and brand story clips; skilled in composition, lighting, colour grading and storytelling
• Design and refine menus, product brochures, posters, catalogues and event collaterals; ensure a cohesive, professional brand image
• Maintain an organised brand asset library with categorised photos, videos and templates; update and archive materials for easy team access

Social Media & Content Operations

• Plan and execute monthly/quarterly content calendars across WeChat, Xiaohongshu, Douyin, Instagram and Facebook
• Write bilingual brand copy, product descriptions, articles and video scripts that align with our Nanyang cuisine and food manufacturing brand identity
• Track and analyse performance metrics (reach, engagement, follower growth, conversions); optimise content strategies and audience engagement
• Monitor industry trends and competitor activities; provide insights and recommendations for differentiated content

Brand Strategy & Marketing Execution

• Assist in developing annual branding plans and online/offline campaign strategies; implement initiatives and measure effectiveness
• Liaise and manage relationships with KOLs, media, designers, printers and production partners; brief requirements, manage quotations and review deliverables
• Develop brand storytelling, product positioning and visual guidelines; strengthen the overall brand identity of Chun Hong
• Plan and execute exhibitions, factory open days, product launches and events; capture on-location content and post-event publicity materials

Team Coordination & Others

• Collaborate cross-functionally with production, sales and customer service teams to gather marketing assets and customer insights
• Submit regular marketing performance reports and summaries
• Perform other marketing-related duties as assigned

Requirements

Qualifications

• Education: Bachelor's degree or above in Marketing, Design, Film/TV Production, New Media, Visual Communication or related disciplines
• Experience: 1–5 years in brand marketing, social media or content production; experience in the F&B/food manufacturing industry is highly advantageous
• Language: Excellent written and spoken Chinese; proficient in written English for professional business communication
• Portfolio: Mandatory — please include photography samples, video work and links to any social media accounts managed

Technical Skills

• Photography & Editing: Proficient with DSLR/mirrorless cameras and lighting; skilled in Photoshop / Lightroom for professional retouching
• Video Production: End-to-end production — scripting, filming, editing, colour grading, audio and subtitles; experienced with CapCut, Premiere Pro or Final Cut
• Design: Proficient in Canva; working knowledge of Illustrator/Photoshop; able to produce menus, posters and marketing materials independently
• Copywriting: Strong writing and storytelling skills; able to craft brand narratives, video scripts and marketing articles
• Social Media: Deep understanding of Xiaohongshu, Douyin, WeChat, Instagram and Facebook algorithms, best practices and analytics

Personal Attributes

• Strong Aesthetic Sense: Excellent eye for colour, composition and layout; capable of building a consistent brand visual language
• Strategic Mindset: Understand the "why" behind content — not just execution, but purpose and brand objectives
• Self-Motivated: Proactive, excellent time management, able to work independently and deliver quality work on schedule
• Communication: Clear communicator; able to understand briefs, manage expectations and provide progress updates
• Quick Learner: Adapt rapidly to new products, industry trends and platform changes

Preferred

• Passionate about food and Nanyang cuisine; understands food photography and styling
• Basic English subtitling/voiceover skills
• Familiarity with AI tools for content creation
• Proven track record of growing social media accounts or producing high-performing content

Monthly Salary S$4,000 – S$6,000 (inclusive of basic wage + transport/communication allowances)

• Employment Type Full-time

• Reports to General Manager / Group Director