Manager, Value Management & Sales Capability

Carlsberg Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Carlsberg Group in Singapore seeks a driven professional to lead Value Management and Revenue Growth initiatives. You will steer pricing, promotions, and pack architecture, partnering with Sales, Marketing and Supply Chain to lift profitable sales growth.

You will drive VM analytics, build capabilities with regional teams, and train cross‑functional colleagues to adopt VM frameworks and tools for better decision‑making.

Qualifications

• Degree in business, finance or related field.
• 3–5 years in Value Management, Revenue Growth or related areas.
• Strong analytical skills and data-driven decision making.
• Proven ability to collaborate with Sales, Marketing and Supply Chain.

Responsibilities

• Lead annual and ad hoc pricing initiatives, including price increases and post‑implementation review.
• Monitor market and competitors’ price execution for insights and promotions optimization.
• Drive pack price architecture and identify white space opportunities.
• Lead portfolio rationalisation with cross‑functional teams.
• Champion VM analytics and build capabilities with IT and regional/global VM teams.
• Train cross‑functional teams in VM methodologies and tools.
• Support sales performance reviews, identify challenges, and track outcomes.
• Analyze sales data to improve operational efficiency and commercial performance.

Skills

Value Management

Revenue Growth Management

Data Analytics

Power BI

Excel

Stakeholder Management

Project Management

Education

Bachelor's degree in Business/Finance or related

Tools

Power BI

Salesforce

Distributor Management System

Job description

This role, with the support of the Executive, Value Management, will lead and drive commercial effectiveness through sales operations, sales execution excellence, and pack price architecture initiatives – improving profitable sales growth through key levers of price, assortment, trading terms and promotions. He/ She will also champion the embedding of Value Management framework and capabilities for Singapore Market.

What you’ll be doing

• Lead annual and ad hoc pricing initiatives, including price increase planning, execution, and post-implementation evaluation.
• Monitor the market, own and competitors’ price execution across channels for insights and recommendations on pricing vs brand positioning as well as promotion optimisation
• Lead the pack price architecture analysis to identify white space opportunities and optimisation of price and pack format for leading channels
• Drive portfolio rationalisation by partnering with Sales, Marketing and Supply Chain teams on quarterly pain tail analysis
• Lead VM analytics and capability-building projects (e.g., implementation of BI and analytics tools) in collaboration with IT, Regional, and Global VM teams to enable fact-based decision-making.
• Partner the Head of Value Management & Sales Capability, Regional & Global VM teams to champion the VM Framework including training cross-functional teams to ensure strong VM fundamentals and adoption of methodologies, processes and tools
• Support sales performance review meetings by identifying business challenges, recommending action plans, and tracking follow-through and outcomes.
• Analyze sales data and provide actionable insights to improve operational efficiency and commercial performance.

Sales Execution Excellence

• Support the annual review and enhancement of sales execution scorecards/frameworks, covering areas such as product availability, pricing and promotions, and marketing campaign execution.
• Monitor execution KPIs and recommend improvements to strengthen sales force effectiveness and execution standards.

What we’re looking for

• Team player with strong interpersonal and stakeholder management skills – able to work with and influence stakeholders/colleagues at all levels
• Proactive, able to work independently, possesses problem solving skills and able to work in a dynamic and challenging environment
• Excellent analytical skills with the ability to structure and digest complex business issues through data analysis
• Proven project management, organisational and multi-tasking abilities combined with a driven mindset and attention to details
• Highly resourceful, creative and open to challenges
• Knowledge of Nielsen Answers will be advantageous
• Proficient in Microsoft Office applications (Excel, Powerpoint etc), analytics tools (Power BI etc) and salesforce systems (Distributor Management System, Salesforce.com etc)
• Experience working with retail and Point-of-Sale (POS) data sources such as NielsenIQ is preferred.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements:

• Minimum Degree (Business, Science or equivalent)
• Minimum 3-5 years of working experience in Value Management/ Revenue Growth Management, Commercial Finance, Strategic Planning & Execution, Management/Strategy Consulting, Data Analytics or equivalent areas

We regret to inform only shortlisted candidates will be notified.