Manager, Trade Marketing SEA

PUMA South East Asia Pte. Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

PUMA South East Asia Pte. Ltd. is seeking a Manager, Trade Marketing SEA to lead the trade marketing strategy for Southeast Asia.

You will translate regional and global priorities into effective wholesale campaigns, launches, and show executions to strengthen brand presence and drive sell-in and sell-through. You will oversee budgets, assets, seeding activities and agency management while collaborating with Sales, Brand Marketing, Product and local teams to ensure timely, high-quality execution

Qualifications

• Bachelor's degree in Marketing or Business
• At least 6 years’ relevant experience in retail, fashion, footwear or FMCG
• Strong English language skills

Responsibilities

• Develop and monitor SEA trade marketing plans aligned with regional/global strategies
• Lead wholesale partner campaigns and product launches; plan trade shows
• Manage brand assets, product seeding, gifting, and GWP activities
• Oversee budgets, forecasting, tracking, reconciliation and invoicing
• Coordinate with Sales, Brand Marketing, Product and markets; manage agencies

Skills

English

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office

Job description

Your mission

The Manager, Trade Marketing SEA is responsible for leading and delivering the trade marketing strategy across Southeast Asia. The role translates regional and global brand and product priorities into effective wholesale partner campaigns, product launches and trade show executions that strengthen brand presence and support sell-in and sell-through. The role also oversees campaign budgets, marketing assets, product seeding and agency management while coordinating closely with Sales, Brand Marketing, Product and local market teams to ensure consistent, timely and high-quality execution across the region.

Task 1: SEA Trade Marketing Strategy and Planning

Develop, lead and monitor annual and seasonal trade marketing plans across SEA, aligned with regional and global brand strategies, product priorities and sales objectives. Lead cross-functional planning for wholesale partner campaigns and product launches, maintaining clear working calendars across markets.

Task 2: Campaign Wholesale Partner and Trade Show Executio n

Plan and deliver integrated campaigns for key wholesale partners, from briefing through execution and post-campaign evaluation. Lead trade shows and key account fairs, ensuring strong brand presentation. Develop effective sell-in and sell-through initiatives, maximise global and regional assets, and maintain high-quality execution across SEA.

Task 3: Brand Assets Content and Product Seeding

Manage imagery and social media toolkit requests, together with basic catalogue and imagery approvals, ensuring compliance with brand guidelines. Own seasonal product-seeding orders and allocations for campaigns, influencer seeding, gifting and GWP activities, including delivery and usage tracking.

Task 4: Budget and Operational Management

Manage campaign and wholesale partner budgets across SEA, including forecasting, budget tracking, reconciliation and invoice processing. Ensure investments are efficiently allocated to priority partners, campaigns and brand initiatives.

Task 5: Stakeholder and Agency Management

Lead coordination across Sales, Brand Marketing, Product and local market teams to align product priorities, campaigns, content and social messaging. Manage agencies and external partners, including briefing, performance, negotiations and contracts. Lead communication with regional and global marketing teams to share SEA initiatives and obtain approvals or support when required.

Your talent

Education: Bachelor's degree in Marketing, Business Management or relevant studied.

Professional: A minimum of 6 years' relevant experience, preferably within the retail, fashion, footwear, or FMCG industries.

IT Skills: Microsoft Office

Language Skills: English

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.