Manager, Social Media Content Officer (MXD)

skills and workforce development agency; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

SWDA, based in Singapore, seeks a Social Media Content Development and Management professional to craft copy, visuals and short-form videos for its platforms. You will translate policy and industry information into accessible social-first content for diverse audiences.

Collaborating with internal divisions, you’ll coordinate content inputs and approvals, support employer-focused content on LinkedIn/Facebook, and help co-create content with IHLs and youth audiences while monitoring performance.

Qualifications

• Diploma or degree in Communications, Marketing, Digital Media, Mass Communications or related discipline.
• Strong writing and editing skills with ability to translate complex information into clear social content.
• Familiarity with LinkedIn, Facebook, Instagram and TikTok.
• Experience or interest in social media content creation, including short-form video and visuals.
• Good stakeholder management and ability to handle multiple projects and timelines.
• Able to work independently while collaborating with internal and external partners.
• Familiarity with basic design or video editing tools is a plus.

Responsibilities

• Develop and adapt social media content for SWDA’s platforms.
• Translate programme, policy and industry information into accessible social-first content.
• Support end-to-end content development from ideation to posting and monitoring.
• Adapt content to audience, format, and platform role.
• Assist with event coverage and time-sensitive content when needed.
• Coordinate inputs, reviews and clearances with stakeholders.

Skills

Writing & Editing

Social Media

Video Editing

Stakeholder Management

Independent Work

Content Creation

Platform Knowledge

Education

Communications/Marketing degree

Tools

Design tools (basic)

Video editing tools

Job description

Social Media Content Development and Management

• Develop and adapt social media content, including copy, visuals and short-form videos, for SWDA’s social media platforms.
• Translate programme, policy and industry-related information into accessible and engaging social-first content for different target audiences.
• Support the end-to-end content development process, from ideation and scripting to production, clearances, publishing and post-publication monitoring.
• Adapt content and messaging according to the audience, format and role of each social media platform.
• Support event coverage and other time-sensitive social media content where required.

Stakeholder Coordination

• Work with internal divisions to understand their communications objectives and advise on suitable social media content approaches.
• Coordinate content inputs, timelines, reviews and clearances with relevant stakeholders.
• Ensure that social media content is accurate, timely and aligned with SWDA’s communications objectives and social media standards.

Employer-Focused Content

• Support the development and implementation of new employer-focused social media content for LinkedIn and Facebook.
• Work with relevant divisions to identify suitable workforce and skills insights, including information from the Jobs-Skills Portal, and translate these into accessible social-first content.
• Support the development and management of an ongoing employer content pipeline.

IHL and Youth Content Co-Creation

• Support partnerships with Institutes of Higher Learning (IHLs) to co-create social media content targeted at students, fresh graduates and younger audiences.
• Develop content briefs and coordinate with participating IHLs and students throughout the content development process.
• Review and refine co-created content to ensure alignment with SWDA’s messaging, communications objectives and social media standards.
• Support the evaluation of IHL co-creation pilots to assess their potential as a sustainable supplementary content model.

Content Production and Performance Monitoring

• Support social media shoots and content production, including scripting, coordination and basic content production/editing where required.
• Monitor published content and support community management across SWDA’s social media platforms.
• Track content performance and identify relevant insights to inform future content development and optimisation.
• Support social media reporting and other operational requirements as needed.

Requirements

• Diploma or degree in Communications, Marketing, Digital Media, Mass Communications or a related discipline.
• Good writing and editing skills, with the ability to translate complex information into clear and accessible social media content.
• Familiarity with major social media platforms, including LinkedIn, Facebook, Instagram and TikTok.
• Experience or interest in social media content creation, including short-form video and visual content.
• Good stakeholder management and coordination skills, with the ability to manage multiple projects and timelines concurrently.
• Able to work independently while collaborating effectively with internal stakeholders and external partners.
• Familiarity with basic design and/or video editing tools would be an advantage.

Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.