Manager / Senior Manager Media Sales & Operations

INFRONT PAN-ASIA PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

INFRONT PAN-ASIA PTE. LTD. is seeking a sales professional to drive the BWF media rights portfolio across selected territories, manage existing broadcast partners, and develop new commercial opportunities.

You will coordinate with the Global Media Sales Team to plan market-by-market strategies, engage broadcasters, and support rights delivery. The role covers cross-functional collaboration across sales, media operations, digital, sponsorship, and client servicing.

Qualifications

• Experience in selling or supporting media rights in sports or broadcasting.
• Strong coordination and communication with cross-functional teams.
• Familiarity with broadcaster partnerships and contract fulfilment.

Responsibilities

• Sell or support BWF media rights across selected territories and manage partners.
• Coordinate with internal teams to deliver properties to a high standard across departments.
• Support development of sales strategies, market planning, and broadcaster engagement.
• Assist in managing key client relationships, contracts, and rights fulfilment.
• Promote sponsorship opportunities and align activations with guidelines.
• Contribute to strategic plans for growth in dark markets and new distribution models.

Job description

• Responsible for sales and/or sales support of the Badminton World Federation (BWF) media rights portfolio across selected territories, including the management of existing broadcast partners and development of new commercial opportunity.
• Support the overall management of BWF properties, working closely with relevant Infront departments to ensure the property is delivered to the highest standard across sales, rights delivery, media operations, technology, production, digital, sponsorship, marketing and client servicing.
• Coordinate with the Global Media Sales Team to support the creation and implementation of BWF sales strategies, including market-by-market planning, commercial positioning, pricing recommendations and broadcaster engagement.
• Support or lead, as required, the management of key client relationships, including client servicing, contracting, fulfilment of contracted rights, rights delivery, operational coordination and further development of long‑term broadcaster partnerships.
• Manage and support the commercialization of broadcast sponsorship opportunities with BWF broadcast clients, ensuring all activations, proposals and deliverables are aligned with BWF guidelines, rights parameters and approval processes.
• Support the Director of Media Rights in developing and implementing strategic plans for BWF dark markets, with the objective of identifying future growth opportunities, new distribution models and long‑term revenue potential.

Explore and develop new ways to commercialise the BWF property beyond traditional broadcast rights sales, including digital distribution, social content, highlights, FAST channels, betting data/audio‑visual opportunities, branded content, sponsorship integration and other emerging media models.

• Support the development and implementation of annual budgets, revenue forecasts and strategic planning for BWF media projects in coordination with relevant internal stakeholders and the Infront Media Sales team.
• Prepare regular reporting for BWF and internal stakeholders, including sales updates, market feedback, broadcaster performance, rights delivery status, commercial opportunities, dark market development and key risks.
• Conduct market research across relevant territories, including broadcaster landscape analysis, competitor monitoring, benchmark studies, pricing assessment and identification of emerging platforms or alternative buyers.
• Support media‑related rights‑in activities, including regular reporting, client management, event servicing, onsite presence where required and ensuring seamless delivery of BWF events to broadcast partners.
• Contribute knowledge, experience and market insights to the continued development of the Media, Betting & Technology Team, including proposing improvements to processes, sales materials, commercial models and client servicing approaches.
• Support the further growth of Infront’s portfolio by contributing to pitches for new rights, responses to tenders and business development initiatives in close coordination with relevant rights‑in and business development teams.