Manager/Senior Manager, Marketing & Communications

EMPLOYMENT AND EMPLOYABILITY INSTITUTE PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

EMPLOYMENT AND EMPLOYABILITY INSTITUTE PTE. LTD.

is seeking a Manager, Marketing & Communications to develop and execute integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of its career, skills and workforce services. Reporting to the Deputy Director, Marketing & Communications, you will work closely with business divisions and stakeholders to translate organisational priorities into targeted campaigns and audience engagement initiatives that connect

Qualifications

• At least 6 years of relevant experience in marketing, communications, audience engagement or outreach.
• Proven ability to develop and deliver integrated marketing campaigns across multiple channels.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Develop and implement integrated marketing and outreach strategies.
• Translate insights and business priorities into targeted campaigns and messaging.
• Plan and execute campaigns across digital, social media, media, partnerships, events and outreach channels.
• Partner with divisions, NTUC and external stakeholders to maximise campaign effectiveness.
• Monitor campaign performance using data-driven insights to optimise outcomes.
• Manage budgets, agencies and vendors in line with governance requirements.

Skills

Marketing strategy

Communication

Audience engagement

Stakeholder management

Data analysis

Project management

Job description

As Manager, Marketing & Communications, you will develop and execute integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of e2i's career, skills and workforce services. Reporting to the Deputy Director, Marketing & Communications, you will work closely with business divisions and stakeholders to translate organisational priorities into targeted campaigns and audience engagement initiatives that connect workers and jobseekers with relevant support throughout their career journeys.

Key Responsibilities

• Develop and implement integrated marketing and outreach strategies that strengthen awareness, engagement and uptake of e2i's career, skills and workforce services.
• Translate audience insights, workforce trends and business priorities into targeted campaigns, compelling messaging and service positioning strategies that effectively engage workers and jobseekers.
• Plan and execute integrated marketing campaigns across digital, social media, media, partnerships, events and community outreach channels to achieve marketing and organisational objectives.
• Partner business divisions, NTUC and external stakeholders to align marketing efforts, enhance audience engagement and maximise campaign effectiveness.
• Monitor and analyse campaign performance, audience behaviour and market trends, using data-driven insights to optimise marketing strategies and improve outcomes.
• Manage marketing budgets, agencies and vendors, while ensuring compliance with brand, procurement, data protection and communications governance requirements.

Job Requirements

• At least 6 years of relevant experience in marketing, communications, audience engagement or outreach, preferably in the public, social service, workforce development or community sectors.
• Proven experience developing and delivering integrated marketing and outreach campaigns across multiple channels to achieve organisational objectives.
• Strong stakeholder management and communication skills, with the ability to collaborate effectively across business functions, corporate teams and external partners.
• Strong analytical and problem-solving skills, with the ability to leverage data and insights to evaluate campaign effectiveness and drive continuous improvement.
• Self-motivated and adaptable, with strong project management capabilities and the ability to manage multiple priorities in a dynamic environment.
• Only Singaporeans may apply.

Designation and salary will commensurate with experience.

We will only contact shortlisted candidates.