Manager, Marketing Communications

Government Technology Agency (GovTech); Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Government Technology Agency (GovTech) is seeking a Marketing Communications Manager to lead integrated marketing and communications strategies that strengthen brand awareness and engage audiences. You will drive multi-channel campaigns, create compelling content, and leverage data to optimise performance across internal and external partnerships.

You will develop messaging, shape narratives, and ensure consistency of the GovTech brand while coordinating with stakeholders and agencies to achieve

Qualifications

• Excellent writing, editing, and storytelling abilities for diverse audiences.
• Ability to develop and adapt content across channels (web, social, EDMs, press materials).
• Experience translating business goals into audience-centric campaigns and messaging.

Responsibilities

• Develop and execute integrated marketing and communications plans aligned with GovTech objectives.
• Lead content creation across campaign copy, articles, media materials, website content and social posts.
• Plan and optimise digital campaigns across web, social, search, email, and paid media.
• Conceptualise and manage campaigns across digital, social, media and on-ground channels; measure activation impact.
• Manage relationships with internal teams and external agencies to maximise reach.
• Ensure brand governance and consistency across all channels.

Skills

Strong writing

Storytelling

Content development

Digital marketing

Stakeholder management

Job description

[What the role is]

The Marketing Communications Manager is responsible for developing and executing integrated marketing and communications strategies that strengthen brand awareness, engage target audiences, and drive desired communications. The incumbent will lead the planning and delivery of multi-channel campaigns, create compelling content and narratives, leverage data and insights to optimise performance, and work collaboratively with internal stakeholders and external partners to achieve organisational objectives.

[What you will be working on]

• Strategic Marketing & Communications Develop and implement integrated marketing and communications plans aligned with organisational goals. Translate business objectives into audience-centric campaigns and communication strategies. Shape key messages, storytelling frameworks, and campaign narratives across multiple touchpoints. Ensure consistency in brand positioning, tone of voice, and messaging.


• Content Development & Storytelling Produce quality written content including campaign copy, EDMs, articles, media materials, website content, social media posts, and stakeholder communications. Adapt content for different audience segments and communication channels. Maintain editorial quality, accuracy, and brand compliance across all communications materials.


• Digital Marketing & Performance Optimisation Plan and execute data-led digital marketing campaigns across web, social media, search, email, and paid media channels. Analyse customer and campaign data to identify trends, audience insights, and opportunities for optimisation. Work with agencies and vendors on SEO, SEM, paid social, and digital advertising initiatives.


• Campaigns & On-Ground Activations Lead the planning, development and execution of integrated marketing campaigns across digital, social, media and on-ground channels. Conceptualise and manage experiential marketing initiatives Work closely with event agencies, venue partners, vendors and internal stakeholders to ensure seamless execution of activations. Develop activation concepts and engagement strategies that drive participation, awareness, advocacy and conversion. Measure the effectiveness of activations and events and recommend improvements based on insights.


• Stakeholder & Agency Management Partner with internal teams to understand communication needs and provide strategic counsel. Manage relationships with creative, media, digital, and production agencies. Collaborate with external partners to maximise campaign reach and impact.


• Brand Governance Ensure compliance with brand guidelines and communications standards. Support brand-building initiatives and maintain brand consistency across all channels. Contribute to the development of marketing toolkits, communication resources, and brand assets.

[What we are looking for]

• Public Sector & Governance Familiarity with public sector governance, approval processes, and compliance requirements. Knowledge of government procurement procedures, including quotation and tender processes, vendor evaluation, contract management, and budget administration would be beneficial. Understanding of public accountability requirements and stewardship of resources.


• Strong Writing & Storytelling Exceptional writing, editing, and content development skills. Ability to translate complex information into clear, compelling, and audience-centric communications. Strong editorial judgement and attention to detail.

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters!