Manager, Loyalty Engagement and Proposition

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel is building an AI-first telco for the future and seeks a Loyalty Marketing professional to drive engaged premium membership growth. You will partner with CRM, Partnerships, Digital, Analytics and Platform teams to develop compelling customer propositions, optimise programme performance and deliver measurable business outcomes, while growing member value across the ecosystem.

The role emphasizes cross-functional collaboration, data-driven insights, and lifecycle management to strengthen

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• 2–5 years of experience in loyalty marketing, rewards or membership programmes.
• Strong analytical and problem-solving skills with ability to interpret customer insights.
• Customer-centric mindset with passion for engaging customer experiences.
• Commercial awareness and ability to balance customer value with business outcomes.
• Strong stakeholder management, communication and project management skills.

Responsibilities

• Own the day-to-day management and evolution of Singtel's premium membership programme.
• Develop and execute initiatives to drive membership acquisition, engagement and retention.
• Enhance programme benefits and journeys to increase member value.
• Monitor performance and identify opportunities to improve participation and outcomes.
• Collaborate with CRM, Partnerships, Digital, Analytics and Platform teams to deliver differentiated experiences.
• Support rollout of new features and initiatives as part of loyalty transformation.
• Drive initiatives that increase adoption, engagement and commercial performance.

Skills

Loyalty Marketing

Customer Engagement

CRM / Lifecycle Marketing

Stakeholder Management

Analytics

Education

Bachelor's degree in Marketing, Business, Communications or related discipline

Tools

CRM software

Analytics tools

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

Be a Part of Something BIG!

Join the Loyalty Marketing team within Brand, Engagement & Loyalty and play a key role in driving customer engagement, premium membership growth and compelling customer propositions.

This role is responsible for the growth and evolution of Singtel's premium membership programme while supporting broader loyalty initiatives that strengthen customer engagement, retention and commercial performance. Working closely with CRM, Partnerships, Digital, Analytics and Platform teams, you will develop engaging customer experiences, optimise programme performance and deliver meaningful business outcomes through innovative loyalty propositions.

How You Will Make An Impact

• Premium Membership Programme Development and Growth
• Own the day-to-day management and continuous evolution of Singtel's premium membership programme.
• Develop and execute initiatives to drive membership acquisition, engagement and retention.
• Enhance programme benefits, customer experiences and engagement journeys to increase member value.
• Monitor programme performance and identify opportunities to improve participation, retention and commercial outcomes.
• Support the rollout of new programme features and initiatives as part of Singtel's broader loyalty transformation.
• Customer Engagement & Proposition
• Develop compelling customer propositions that strengthen engagement and programme differentiation.
• Curate and optimise benefits, rewards and exclusive experiences to maximise member participation.
• Identify opportunities to improve customer engagement across different stages of the membership lifecycle.
• Partner with internal stakeholders and external partners to deliver differentiated customer experiences.
• Continuously review customer feedback and programme performance to enhance overall member value.
• Loyalty Commercialisation and Growth
• Drive initiatives that increase membership adoption, engagement and commercial performance.
• Identify opportunities to grow programme participation, revenue contribution and customer lifetime value.
• Develop business cases and evaluate new programme initiatives.
• Track programme performance and recommend optimisation opportunities.
• Support customer acquisition, cross-sell and upsell initiatives through loyalty propositions and member engagement.
• Customer Insights and Engagement Optimisation
• Analyse customer behaviour, engagement trends and programme performance.
• Translate customer insights into recommendations that improve customer engagement and member experience.
• Identify opportunities to increase programme participation and customer retention.
• Support reporting, performance reviews and programme optimisation initiatives.
• Loyalty Programme Development
• Support the implementation of new loyalty initiatives and programme enhancements.
• Coordinate cross-functional delivery across CRM, Platform, Partnerships, Operations and Digital teams.
• Support programme testing, rollout and post-launch optimisation.
• Ensure initiatives are delivered in line with customer needs and business objectives.
• Cross-Functional Collaboration
• Collaborate closely with CRM, Partnerships, Digital, Analytics and Platform teams to deliver integrated customer experiences.
• Work with internal stakeholders to align programme initiatives across multiple customer touchpoints.
• Build strong relationships across business functions to support successful programme delivery.
• Ensure initiatives deliver a seamless customer experience while supporting engagement, retention and commercial objectives.

Skills For Success

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 2–5 years of experience in one or more of the following:
  • Loyalty Marketing
  • Rewards or Customer Retention Programmes
  • Product or Proposition Marketing
  • Customer Engagement
  • Membership or Subscription Programmes
  • CRM or Lifecycle Marketing
• Strong analytical and problem-solving skills with the ability to interpret customer insights.
• Customer-centric mindset with a passion for creating engaging customer experiences.
• Commercial awareness and the ability to balance customer value with business outcomes.
• Strong stakeholder management, communication and project management skills.
• Experience in loyalty programmes, customer propositions or membership programmes is advantageous.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.