Director, Product Proposition & Distribution Engagement

Prudential Services Asia; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Prudential Services Asia in Singapore is seeking a Director to drive the execution of group product proposition development and distribution enablement across Health & Protection, Wealth/HNW and Retirement.

You will translate propositions into market-ready assets, sales concepts, toolkits and go-to-market support, partnering with regional teams to ensure compelling, activatable offers and strong rollout execution.

Qualifications

• Bachelor’s degree and 10+ years in life insurance product management or related roles.
• Experience translating propositions into market-ready assets, sales concepts and toolkits.
• Strong understanding of distribution, agency and bancassurance in Asian markets.

Responsibilities

• Translate proposition and distribution enablement strategies into market-ready assets and go-to-market playbooks.
• Collaborate with group product, LBU product, marketing, and agency channels to ensure clear positioning.
• Develop proposition frameworks, sales concepts and bundles across Health & Protection, Wealth, and Retirement.
• Coordinate cross-market inputs and consolidate best practices into reusable assets.
• Support end-to-end go-to-market execution including target segments and activation materials.
• Partner with agencies and partnerships to tailor channel-specific sales approaches.
• Track launch progress, identify bottlenecks, and drive stakeholder follow-through.
• Organize knowledge-sharing sessions to disseminate successful propositions and materials.

Skills

Product management

Proposition development

Distribution enablement

Marketing strategy

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing/Finance/Actuarial Science

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Director, Product Propositions & Distribution Enablement will support and drive the execution of Group product proposition development and distribution enablement initiatives across Health & Protection, Wealth/HNW and Retirement solutions. The role is focused on translating proposition and distribution enablement strategies into practical market-ready assets, sales concepts, toolkits, playbooks and go-to-market support for LBUs and distribution channels. The Director will work closely with LBU Product teams, Customer & Marketing, Agency and Partnership teams to ensure new and existing propositions are clearly positioned, easy to activate, and supported by effective implementation follow-through.

Key Responsibilities

• Product Proposition Strategy Execution Translate Group proposition priorities into structured workplans, proposition briefs and execution roadmaps.
• Support the development and repackaging of product propositions to address priority/underpenetrated segments and market-specific distribution needs.
• Prepare proposition frameworks, sales concepts and playbooks across H&P, Wealth and Retirement, ensuring they are practical and scalable.
• Use market, demographic and distribution insights to develop proposition concepts.
• Coordinate cross-market inputs and consolidate best practices, case studies and proof points into reusable proposition assets.
• Distribution Enablement and Go-To-Market Delivery Work with LBUs to support end-to-end go-to-market execution, including target segment definition, channel suitability, product storytelling, launch support and sales enablement requirements.
• Partner with Group- Agency and Partnership to support channel priorities with matching propositions, e.g. channel-specific sales approaches, campaigns, bundling concepts and activation materials.
• Track execution progress against agreed launch plans, identify bottlenecks, and support follow-through with relevant stakeholders.
• Establish feedback loops to capture distributor and LBU input and convert feedback into improvements to proposition design and sales concepts.
• Cross-Functional Collaboration and Stakeholder Engagement Coordinate day-to-day collaboration across Group Product, LBU Product, Customer & Marketing, Distribution and other relevant functions to support proposition delivery.
• Prepare working materials, e.g. decision papers, meeting notes, market updates.
• Ensure alignment between product design, customer needs, distribution requirements and market execution realities.
• Capability Building and Best Practice Deployment Develop practical toolkits, templates, training materials and examples to help LBUs strengthen product storytelling and go-to-market execution.
• Organise knowledge-sharing sessions to share successful proposition, bundling and sales activation examples across markets.
• Support consistent standards for proposition briefs, value proposition articulation and launch activation materials.

Education and Experience

Bachelor’s degree in Business, Marketing, Actuarial Science, Finance, Economics or another relevant field. 10+ years of experience in life insurance product management, product propositions, product strategy, distribution enablement, marketing, consulting or related roles. Good understanding of life insurance products across protection, wealth, HNW, retirement, savings or investment-linked propositions. Strong exposure to insurance distribution, with practical understanding of agency and bancassurance in Asian markets. Experience working with regional or multi-market stakeholders. Proven ability to convert strategic concepts into practical execution plans, sales materials, toolkits, presentations and implementation deliverables. Good knowledge of customer needs, market trends, regulatory considerations and commercial drivers affecting insurance propositions.

Preferred Attributes

• Execution-oriented and hands-on, with strong follow-through and attention to detail.
• Able to simplify insurance concepts into clear and relevant value propositions.
• Strong communication and presentation skills, with the ability to create concise materials for senior and market stakeholders.
• Commercial mindset and good understanding of distribution mechanics, sales activation and campaign execution.
• Customer-centric, collaborative and comfortable working across functions and cultures.

Equal Opportunity

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors. Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. Our customers are served by around 55,000 agents and more than 200 bank partners. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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