Lead Gameplay Designer: Creator Platform & Systems Lead

electronic arts asia pacific pte ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Electronic Arts is seeking a Lead Game Designer to own the core mechanics and loops for our creator platform. You will take ownership of extensive feature sets, guiding them from concept through live operations and coordinating with Engineering, Art, Product, and UX to ensure high-quality player and creator experiences.

We value people who can mentor others, translate high-level vision into concrete design documentation, and balance systems using data and telemetry.

Qualifications

• 8+ years of professional experience in game design or systems design.
• Deep understanding of game design principles, core loops, player psychology, and progression systems.
• Experience authoring large and complex features in-engine or with proprietary tools.
• Experience using telemetry, A/B testing, and player analytics to inform design decisions and balance.
• Excellent communication skills for documenting rules, workflows, and pitches to stakeholders.
• Familiarity with AI-assisted workflows and current industry trends to improve efficiency.

Responsibilities

• Own the design and implementation of large, complex features and game systems from concept to live operations.
• Plan design ecosystems, progression systems, and loops using qualitative and quantitative data to balance experiences.
• Lead prototyping efforts, guide iteration loops, and drive design improvements from playtests and data.
• Lead feature discussions with cross-functional teams to build consensus and alignment.
• Mentor junior and intermediate designers on design practices, engine usage, and aligning with the product vision.

Skills

Game design & systems design

Telemetry data analysis

A/B testing

Cross-functional collaboration

Documentation & communication

Tools

In-engine tooling

Proprietary design tools

Job description

Electronic Arts is seeking a Lead Game Designer to own the core mechanics and loops for our creator platform. You will take ownership of extensive feature sets, guiding them from concept through live operations and coordinating with Engineering, Art, Product, and UX to ensure high-quality player and creator experiences.

We value people who can mentor others, translate high-level vision into concrete design documentation, and balance systems using data and telemetry.