Lead, Brand Creative Singapore (Southeast Asia & India)

Nike; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A global sports brand is looking for a visionary creative leader in Singapore to drive brand strategy and execution across Southeast Asia & India. The ideal candidate will have a strong background in creative strategy, storytelling, and collaboration with cross-functional teams. You'll work closely with local agencies to adapt global ideas for the region, ensuring alignment with the brand's standards. This role requires a passion for creativity and a portfolio showcasing multi-disciplinary work.

Qualifications

• Minimum 6 years in creative strategy and graphic design experience.
• Strong portfolio showcasing multi-disciplinary creative work.
• Expertise in narrative development and digital production.

Responsibilities

• Lead creative strategy for SEA&I campaigns.
• Manage agency relationships and oversee production.
• Localize global concepts for regional relevance.

Skills

Creative strategy

Storytelling

Agency management

Brand narrative

Education

Bachelor’s degree in Marketing, Design, or Communications

Job description

WHO YOU’LL WORK WITH

This role sits within the Southeast Asia & India Marketing (SEA&I) team, reporting to the Senior Manager, Brand Creative SEA&I. You’ll collaborate with Brand Marketing leaders, Global Brand Marketing, and cross-functional partners including Digital, Retail, Media, and Sports Marketing. You’ll also manage local creative agencies and external partners.

WHO WE ARE LOOKING FOR

Nike is seeking a visionary creative leader with a passion for sport and storytelling. This individual thrives on bold ideas, values collaboration, and brings impeccable creative acumen across disciplines—brand narrative, art direction, production, and agency management. Success requires curiosity for the consumer, strategic thinking, and the ability to inspire teams to deliver work that connects deeply with local audiences while staying true to Nike’s global brand vision.

Key Qualifications:

• Based in Singapore
• Bachelor’s degree in marketing, Design, Communications, or related field
• Minimum of 6 years in creative strategy, storytelling, and/or graphic design
• Strong portfolio showcasing multi-disciplinary creative work
• Expertise in narrative development, typography, identity, and digital experience production

WHAT YOU’LL WORK ON

You’ll lead creative strategy and execution for priority brand concepts across Southeast Asia & India, adapting global ideas for local relevance. You’ll oversee end-to-end creative processes, manage agencies, and ensure all work meets Nike’s brand standards.

Core Responsibilities:

• Drive creative strategy for SEA&I campaigns and brand experiences
• Localize global concepts to resonate with regional consumers
• Collaborate with Brand Marketing, Digital, Retail, and Media teams
• Manage agency relationships and oversee production budgets
• Lead creative reviews and ensure alignment with global standards
• Present ideas to inspire teams and foster collaboration
• Travel up to 15% for local production and activations

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key.