Lead Art Director: Brand Campaigns & Visual Systems

Castlery; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Castlery, in Singapore, seeks a Lead, Art Director to shape the brand's visual language across campaigns, content, launches and key moments. You will own concept, craft and systems that scale across markets, guiding teams from pre-production to final asset selection.

You will lead shoots, collaborate with photographers, stylists and producers, and build visual systems for pages, paid media, social and retail while maintaining brand integrity and impact.

Qualifications

• 7+ years in art direction or creative roles across brand campaigns, content and commercially driven work.
• Strong portfolio showing range across campaigns, photography, film and multi-channel executions.
• Proven ability to lead the visual direction of a campaign or launch from initial concept through to final execution with minimal oversight.
• Strong understanding of photography and film-lighting, composition, casting, styling, set design and production.
• Strong conceptual thinking—able to move from insights into a compelling visual idea, not just aesthetics.
• Experience developing campaign systems that flex across channels, formats, products and markets while remaining cohesive.
• Ability to balance brand-building work with commercial objectives, with strong presentation skills.

Responsibilities

• Lead visual thinking for seasonal campaigns, collaborations, launches and key brand initiatives, turning business goals and audience insights into strong creative ideas.
• Partner with Copywriters to develop concepts, narratives and visual territories, and define the visual language across photography, video, motion, graphic design and digital content.
• Art direct lifestyle, product and campaign shoots from pre-production through to final asset selection-guiding casting, styling, set design, lighting, composition and colour.
• Partner with photographers, directors, stylists, production teams and external agencies to bring the vision to life, maintaining creative quality through production and post.
• Build visual systems that extend beyond hero assets across landing pages, paid media, social, CRM, retail and OOH, and that scale across products, categories, formats and global markets.
• Introduce promotional messaging and commercial urgency without compromising the brand, adapting creative across the journey from awareness through consideration to conversion.
• Partner with Marketing, Ecommerce, Merchandising, Visual Merchandising and Regional teams, translating stakeholder needs into creative solutions and presenting the rationale to senior stakeholders.
• Set the bar for art direction and visual craft-reviewing executions, giving clear feedback to designers and motion designers, and bringing new references from design, fashion, culture, interiors, photography and film into the work.

Skills

Visual direction

Creative leadership

Campaign concepts

Multi-channel execution

Photography & film-lighting

Art direction

Presenting ideas

Job description

Castlery, in Singapore, seeks a Lead, Art Director to shape the brand's visual language across campaigns, content, launches and key moments. You will own concept, craft and systems that scale across markets, guiding teams from pre-production to final asset selection.

You will lead shoots, collaborate with photographers, stylists and producers, and build visual systems for pages, paid media, social and retail while maintaining brand integrity and impact.