Intern, Digital Marketing

marinabaysands; Singapore; On-site; SGD 20,000 - 31,000; Full time

Job summary

Marina Bay Sands is seeking a motivated marketing student or graduate to support multi-channel campaigns and analytics in Singapore. You will coordinate launches, collaborate with agencies and internal teams, and help optimize paid search, email, and social touchpoints across the customer journey.

We welcome candidates pursuing a Diploma or Degree in Marketing or related fields, with familiarity in digital marketing and analytics tools (GA4, Adobe Analytics), plus strong communication and

Qualifications

• Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business or related field.
• Experience with digital marketing / paid media campaigns is a plus.
• Experience with reporting using Web Analytics Tools (GA4, Adobe Analytics) is a plus.

Responsibilities

• Coordinate campaign launches with internal and external teams to meet timelines.
• Ensure digital and offline touchpoints adhere to brand guidelines and deliver a good customer experience.
• Research audiences and competitors to inform campaign direction and drive engagement.
• Activate cross-channel campaigns (paid search, display, paid social, email, partners) to acquire visitors and conversions.
• Support end-to-end management of paid search campaigns from briefing to live dates and records.
• Manage Google Business Profile for Marina Bay Sands properties.
• Collaborate with agencies to optimize campaigns, analyse performance and report results.

Skills

Campaign coordination

Project management

Written communication

Verbal communication

Analytical skills

Attention to detail

Education

Diploma or Degree in Marketing / Digital Marketing

Tools

GA4

Adobe Analytics

Job description

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

• Campaign Support & Personalization
  • Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
  • Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
  • Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
  • Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
  • Support end-to-end delivery of paid search campaigns from understand the activation, briefing agencies, proposing keywords/copies and reviewing the search proposal to confirming live dates and updating proof of delivery records.
  • Manage Google Business Profile across Marina Bay Sands properties.
  • Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
• Marketing automation:
  • Assist on EDM execution, from managing content calendars to collaborating with various teams on EDM creative, setup, deployment and reporting.
• Analytics
  • Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
  • Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance

Job Requirements

• Education & Certification
  • Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, Business Analytics or a related discipline.
• Experience
  • Familiarity with digital marketing / paid media campaign is a plus.
  • Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) a plus
• Other Prerequisites
  • Campaign coordination and project management skills
  • Passion for digital marketing and customer experience
  • Proactive, organised and detail-oriented with ability to manage, troubleshoot and problem solve in a fast-paced environment
  • Willingness to learn attitude
  • Possess strong written and verbal communication skills
  • Strong analytical skills preferred

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.