Digital Marketing Intern: Campaigns & Analytics

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 24,000 - 42,000; Full time

Job summary

Marina Bay Sands is seeking a proactive Marketing Campaign Support & Personalization team member to assist in planning, execution and optimization of multi-channel campaigns. You will coordinate launches, work with agencies and internal teams, analyze performance using GA4/Adobe Analytics, and help craft personalized experiences across paid search, display, email and social.

We value learners pursuing diplomas or degrees in Marketing or related fields, with strong communication, analytical

Qualifications

• Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, or a related discipline.
• Familiarity with digital marketing / paid media campaigns is a plus.
• Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) a plus.
• Campaign coordination and project management skills
• Strong written and verbal communication skills.
• Strong analytical skills preferred.

Responsibilities

• Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
• Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
• Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
• Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
• Support end-to-end delivery of paid search campaigns from understand the activation, briefing agencies, proposing keywords/copies and reviewing the search proposal to confirming live dates and updating proof of delivery records.
• Manage Google Business Profile across Marina Bay Sands properties.
• Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
• Assist on EDM execution, from managing content calendars to collaborating with various teams on EDM creative, setup, deployment and reporting.
• Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
• Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance

Skills

Campaign coordination

Project management

Digital marketing

Customer experience

Communication skills

Analytical skills

Fast-paced adaptability

Education

Diploma or Degree in Marketing

Tools

GA4

Adobe Analytics

Job description

Marina Bay Sands is seeking a proactive Marketing Campaign Support & Personalization team member to assist in planning, execution and optimization of multi-channel campaigns. You will coordinate launches, work with agencies and internal teams, analyze performance using GA4/Adobe Analytics, and help craft personalized experiences across paid search, display, email and social.

We value learners pursuing diplomas or degrees in Marketing or related fields, with strong communication, analytical