Influencer-Driven PR Account Executive

Blue Totem Communications; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

Blue Totem Communications in Singapore is hiring a Public Relations Account Executive with a strong grounding in PR, influencer and social media work. You will join a close-knit team and work with international brands, regional businesses and startups across Southeast Asia.

You will support and lead local, regional and international campaigns across sectors, spanning B2B and B2C accounts. You must be comfortable moving between corporate and consumer work and bring ideas for authentic creator

Qualifications

• At least six months of PR agency, corporate communications or editorial experience.
• Strong interest in the creator landscape; follows creators and knows what content works.
• Exposure to influencer marketing or social media work is a plus (from any setting).
• Creative mind with ideas for campaigns and content.
• Comfortable on TikTok, Instagram, YouTube and LinkedIn.
• Experience with B2B and B2C accounts.
• Strong written and spoken English; Bahasa Melayu or Mandarin is a plus.
• Working knowledge of media relations or drive to build it.
• Experience with AI tools is a plus.
• Strong organisation and attention to detail; can manage several accounts and deadlines.

Responsibilities

• Craft and implement captivating B2B and B2C campaigns.
• Cultivate and maintain relationships with local and international media outlets and content creators.
• Conceptualise and create engaging social media content for target audiences.
• Research and shortlist influencers for campaigns.
• Brief creators, track content and deadlines, and collect results.
• Contribute ideas for creative influencer campaigns.
• Mentor interns and foster growth within the team.
• Collaborate with colleagues to ensure seamless campaign execution.
• Advise clients and build strong relationships with key contacts.
• Coordinate regional projects with agency teams across Asia and beyond.
• Produce compelling written materials from press releases to media pitches.

Skills

PR experience

Influencer marketing

Social media

Written English

Creativity

Media relations

B2B/B2C

Platform familiarity

Organization

Mentorship

English proficiency

Education

Diploma or degree

Tools

Generative AI tools

Job description

Blue Totem Communications in Singapore is hiring a Public Relations Account Executive with a strong grounding in PR, influencer and social media work. You will join a close-knit team and work with international brands, regional businesses and startups across Southeast Asia.

You will support and lead local, regional and international campaigns across sectors, spanning B2B and B2C accounts. You must be comfortable moving between corporate and consumer work and bring ideas for authentic creator