Head of SAP Sales

Newbridge; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A technology firm is looking for a Sales Leader to manage the SAP sales and partnership function in Singapore. You will shape the go-to-market strategy, recruit and mentor a high-performing team, and drive revenue across the SAP portfolio. Candidates should have 10-15 years of B2B sales leadership experience, with a strong record in exceeding revenue targets. The ideal candidate will have deep knowledge of SAP products and experience in a competitive market.

Qualifications

• 10‑15 years of B2B sales leadership, with at least 5 years focused on SAP or enterprise software solutions.
• Proven record of exceeding multi‑million‑SGD revenue targets.
• Experience leading a team of 10‑20 sales and partnership professionals.
• Deep knowledge of SAP Cloud, S/4HANA, or related modules.
• Strong network within Singapore's finance, manufacturing, retail, and government sectors.
• Fluency in English; Mandarin or Bahasa Melayu knowledge is advantageous.

Responsibilities

• Define and execute the Singapore SAP sales and partnership roadmap.
• Recruit, mentor, and coach a team of sales executives and partnership managers.
• Own the full sales cycle – prospecting, solution design, pricing, negotiation.
• Develop and manage strategic alliances with system integrators and cloud providers.
• Expand existing accounts and drive upsell/cross-sell of SAP solutions.

Skills

Consultative selling and solution architecture

Strategic partnership development and contract negotiation

Data‑driven pipeline management and forecasting

Excellent communication

Presentation skills

Storytelling abilities

Education

Bachelor's degree in Business, IT, Engineering, or related field

MBA or SAP certification

Tools

SAP Cloud

S/4HANA

SuccessFactors

Job description

Lead the SAP sales and partnership function for a technology firm entering the Singapore market. You will shape the go‑to‑market strategy, build a high‑performing team, and drive revenue through new sales, channel partnerships, and account expansion across the SAP portfolio (S/4HANA, Cloud, SuccessFactors, etc.). You will report to the Regional Vice President, APAC.

Key Responsibilities

• Define and execute the Singapore SAP sales and partnership roadmap aligned with regional growth targets.
• Recruit, mentor, and coach a team of sales executives and partnership managers; set quotas, review performance, and drive a culture of accountability.
• Own the full sales cycle – prospecting, solution design, pricing, negotiation, contract closure, and renewal.
• Develop and manage strategic alliances with system integrators, ISVs, cloud providers, and consulting firms.
• Expand existing accounts, drive upsell/cross‑sell of SAP solutions, and ensure high Net Promoter Scores.
• Collaborate with Marketing, Solutions, Professional Services, and Finance to deliver integrated value propositions.
• Provide regular pipeline, forecast, and performance reports to senior leadership.
• Monitor SAP product roadmaps, competitive landscape, and market trends; feed insights back to product and marketing teams.

Required Experience & Qualifications

• 10‑15 years of B2B sales leadership, with at least 5 years focused on SAP or other enterprise software solutions.
• Proven record of exceeding multi‑million‑SGD revenue targets in a competitive market.
• Experience leading a team of 10‑20 sales and partnership professionals, preferably in a matrix or regional structure.
• Deep knowledge of SAP Cloud, S/4HANA, SuccessFactors, or related modules; SAP certification (e.g., SAP Certified Application Associate) is a plus.
• Strong network of contacts within Singapores finance, manufacturing, retail, and government sectors.
• Fluency in English; knowledge of Mandarin or Bahasa Melayu is advantageous.
• Bachelors degree in Business, IT, Engineering, or related field; MBA or SAP certification desirable.

Core Skills & Attributes

• Consultative selling and solution architecture.
• Strategic partnership development and contract negotiation.
• Data‑driven pipeline management and forecasting.
• Excellent communication, presentation, and storytelling abilities.