Head of Marketing Strategy and Transformation

LMA Recruitment; Singapore; On-site; SGD 260,000 - 380,000; Full time

Job summary

LMA Recruitment is seeking a senior Marketing Strategy leader for a leading Life Insurance firm in Singapore. You will partner with the CMO and senior leadership to translate priorities into actionable strategies, drive transformation, optimise investments, and deliver measurable growth.

You will shape the marketing operating model, lead annual planning, governance, and budgeting, and champion customer-centric, data-driven ways of working across the organization.

Qualifications

• Graduate degree in Business, Marketing, Finance or a related discipline.
• 15+ years of experience in corporate, business or marketing strategy, business planning, marketing transformation or management consulting.
• Experience in multinational financial services or insurance organisations is preferred.
• Strong commercial acumen and experience translating strategy into business results.
• Proven track record in leading enterprise-wide transformation and complex cross-functional programmes.

Responsibilities

• Shape and drive the Marketing strategy, ensuring alignment with Singapore's business objectives and regional priorities.
• Translate strategic ambitions into annual plans, multi-year roadmaps and measurable outcomes.
• Lead initiatives to enhance Marketing's operating model, capabilities, processes and technology.
• Champion customer-centric, data-driven and AI-enabled ways of working.
• Establish a shared transformation vision and mobilise leaders and teams around new ways of working, stronger collaboration and disciplined execution
• Oversee strategic initiatives, ensuring clear objectives, accountability, timelines and deliverables.
• Establish governance frameworks to monitor progress, manage risks and drive execution.
• Lead Marketing's annual budgeting and strategic planning processes.
• Drive investment prioritisation, cost efficiency and resource optimisation.
• Act as a strategic partner to the CMO, supporting key priorities and leadership agendas.
• Build strong partnerships across business, regional and global functions.

Skills

Strategic leadership

Stakeholder engagement

Change management

Data-driven decision making

Communication

Business acumen

Education

Graduate degree in Business, Marketing, Finance

Postgraduate qualifications advantageous

Job description

Lead the development and execution of the Marketing strategy and transformation agenda for a leading Life Insurance firm. Partner with the CMO and senior leadership team to translate business priorities into actionable strategies, enhance organisational effectiveness, optimise investments and drive sustainable business growth with measurable outcomes.

Responsibilities

• Shape and drive the Marketing strategy, ensuring alignment with Singapore's business objectives and regional priorities.
• Translate strategic ambitions into annual plans, multi-year roadmaps and measurable outcomes.
• Lead initiatives to enhance Marketing's operating model, capabilities, processes and technology.
• Champion customer-centric, data-driven and AI-enabled ways of working.
• Establish a shared transformation vision and mobilise leaders and teams around new ways of working, stronger collaboration and disciplined execution
• Oversee strategic initiatives, ensuring clear objectives, accountability, timelines and deliverables.
• Establish governance frameworks to monitor progress, manage risks and drive execution.
• Lead Marketing's annual budgeting and strategic planning processes.
• Drive investment prioritisation, cost efficiency and resource optimisation.
• Act as a strategic partner to the CMO, supporting key priorities and leadership agendas.
• Build strong partnerships across business, regional and global functions.

Key Requirements

• Graduate degree in Business, Marketing, Finance or a related discipline; postgraduate qualifications are advantageous.
• 15+ years of relevant experience in corporate, business or marketing strategy, business planning, marketing transformation or management consulting.
• Experience in multinational financial services or insurance organisations is preferred.
• Strong commercial acumen and experience translating strategy into business results.
• Proven track record in leading enterprise-wide transformation and complex cross-functional programmes.
• Strong financial planning, business case development and performance management capabilities.
• Excellent senior stakeholder engagement, communication and influencing skills.
• Ability to lead change, drive innovation and navigate complex organisational environments.