Head of Marketing / Marketing Lead

e27; Singapore; Sur place; SGD 28 000 - 67 000; Plein temps

Résumé du poste

e27, a premier platform for Southeast Asia's startup ecosystem, seeks a strategic Head of Marketing to lead marketing for events like Echelon and Flux, manage content, and drive engagement and leads across channels.

Key responsibilities include end-to-end event marketing planning, EDM execution with Active Campaign, and growing the company’s social presence while aligning with business goals.

Qualifications

• 5+ years in marketing, preferably in tech/events.
• Proven track record in campaign strategy and brand building.
• Experience with lead generation and CRM platforms.

Responsabilités

• Develop end-to-end marketing strategies for events to drive attendance and partnerships.
• Own email marketing campaigns and content creation using EDMs.
• Lead social media efforts across LinkedIn, Twitter/X, Facebook, and Instagram.

Connaissances

Marketing strategy

Campaign management

Content marketing

Brand building

Lead generation

Team leadership

SEA market knowledge

Outils

ActiveCampaign

CRM/Analytics tools

SEO/SEM tools

Description du poste

Salary (SGD) 2.5K - 6K

ABOUT COMPANY

e27 is the startup ecosystem's go-to platform for insights, connections, talent and funding opportunities. It is our mission to empower you with the tools to build and grow your company.

JOB DESCRIPTION

Powering Southeast Asia’s Tech Ecosystem

e27 is a platform built to serve the Southeast Asia tech ecosystem - connecting startups, investors, corporates, and enablers through trusted information, meaningful connections, and purpose-driven experiences.

Founded in Singapore in 2007, we’ve evolved from a media publication into a regional ecosystem enabler. Today, we bring the tech community together through a mix of content, events, innovation programs, and business-matching activities designed to accelerate growth and collaboration.

Our flagship events — Echelon, one of Southeast Asia’s largest and longest-running tech conferences, and the Flux Series, an exclusive gathering for top tech and business leaders - are built to spark dialogue, surface opportunities, and shape the future of innovation in the region.

At the heart of what we do is a clear vision: a unified Southeast Asia tech ecosystem that drives collaboration, innovation, and global leadership.

Role Overview

We are looking for a strategic and hands-on Head of Marketing to lead our marketing efforts across content, campaigns, and community. This role plays a critical part in scaling our flagship events Echelon and Flux, growing our brand, and driving engagement and lead generation across channels.

Core Responsibilities

Strategy & Planning for e27 Events:

• Develop and lead end-to-end marketing strategies for events to drive attendance, brand engagement, and partnerships
• Work cross-functionally with Events, Partnerships, and Content teams to align marketing initiatives with business goals
• Build and manage campaign timelines, budgets, and performance metrics

EDM (Email Direct Marketing) Creation

• Own the strategy and execution of email marketing campaigns to engage our community, promote events, and drive lead generation
• Write, design, and schedule EDMs with compelling content and CTAs using Active Campaign
• Monitor and report on email campaign performance, ensuring high open and conversion rates

Overseeing All Social Media Assets

• Work with the team to grow e27’s presence across LinkedIn, Twitter/X, Facebook, Instagram, and other relevant platforms
• Lead the social media content calendar and coordinate with the design team to ensure timely, high-quality posts
• Use analytics tools to track engagement, optimize content, and inform future campaigns

Industry Knowledge: Tech & Startup Ecosystem

• Stay on top of industry trends, news, and key players within the Southeast Asia startup and tech ecosystem
• Craft messaging that resonates with founders, investors, and corporate innovation teams
• Represent the brand as a thought leader and advocate in relevant digital spaces and events

Lead Generation Activities

• Drive qualified traffic and leads to our event signups and partnership funnels
• Optimize marketing channels for lead conversion through paid ads, organic content, SEO, and performance marketing
• Collaborate with the Partnerships, and Revenue team to identify and nurture leads
• Craft targeted outreach messages for potential sponsors, speakers, and partners via email or LinkedIn
• Develop playbooks for outreach campaigns, using tools like LinkedIn Sales Navigator, Phantombuster, etc.
• Track and report on outreach effectiveness and conversion

Ideal Candidate

• 5+ years of experience in marketing, preferably in the tech, media, or events space
• Proven track record in campaign strategy, performance marketing, and brand building
• Strong written and visual storytelling skills
• Familiarity with Southeast Asia’s startup and tech landscape
• Analytical mindset with hands-on experience in CRM, email platforms, and analytics tools
• Able to lead a team and execute independently when needed

Why Join Us?

• Get deeply plugged into the SEA tech ecosystem
• Building a network of decision-makers in the tech industry
• Industry and regional exposure with optional business trips
• Working alongside a young, motivated, fun-loving, and hardworking team
• Being part of a company culture that believes in work-life balance

e27 is the startup ecosystem's go-to platform for insights, connections, talent and funding opportunities. It is our mission to empower you with the tools to build and grow your company.

Agency & Consulting,Enterprise Solution,Information & Communications Technology,Media,Platform