Head of Marketing Communication

FESTO PRIVATE LIMITED; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading global technology firm based in Singapore is looking for a Marketing Specialist to enhance their digital and offline marketing strategies. In this role, you will support campaigns, develop communication strategies, and manage marketing materials. The company values professional growth and offers teleworking options to promote work-life balance. If you are proactive, eager to learn, and ready to contribute, consider joining this innovative team.

Benefits

Teleworking twice a week

Training and professional development

Positive working environment

Qualifications

• Proven experience in digital and offline marketing strategies.
• Strong ability to manage marketing campaigns and measure performance.
• Excellent communication skills, both written and verbal.

Responsibilities

• Support the Digital business team with campaigns to enhance digital share.
• Develop and execute corporate communication strategies.
• Edit and write copy for various communication formats.

Skills

Digital marketing expertise

Communication strategy development

Campaign management

Project coordination

Education

Bachelor's degree in Marketing, Business or related field

Tools

Social media platforms

Email marketing tools

Content management systems

Job description

As the owner of market communication on behalf of the cluster, thisrole contributes to the definition of the global mid- and long-termmarketing strategy for an industry segment, topic, technology, orproduct. The incumbent develops and executes the digital footprint planin collaboration with the Digital Business Development team and ensuresthe successful utilisation of the organisation’s shared services. Theymonitor performance and drive continuous improvement while combiningexpert knowledge of the topic with extensive management and leadershipexperience. Within the overall strategic framework, they create astrategy and plan for the relevant function, ensuring that human andnon-human resources, processes, and tools are available to supportsuccess.

Digital / Online Marketing

• Support the Digital business team with relevant campaigns to increase the digital business share to the company

• Enhance the digital competence of the team with relevant roles

• With the digital marketing team drive the overall metrices of digital marketing

Offline Marketing

• Derive market communications objectives from management goals in the form of Marketing activity plan

• Support Product Marketing Team in product launch, campaign, webinars / road shows, etc

• Drive the localisation of communication instruments like catalogue, brochure, etc

• Support Distributor to increase the reach

Corporate Communications

• Responsible for and committed to crafting message, developing and executing acommunications strategy across different content marketing mediums,including traditional media, social media, webinars, white papers, casestudies and email newsletters.

• Develop corporate presentations to promote brand and reinforce the company's reputation asan innovator and thought leader in the industry.

• Edit and/or write copy for publications, letters, advertisements,audio/visual presentations, speeches and other communication programs.

• Manage the research, writing, design and production of any materials.

• serves a vital role developing and orchestrating internal and external communications

What you can expect from us

• You will be joining a German multinational with national and global prestige, recognized as a technological.

• Leader in the market of components and solutions for industrial automation.

• The reconciliation of family and professional life is important to us, which is why we have implemented teleworking twice/week.

• We respect rest time, favoring digital disconnection.

• You will be able to have a broad vision of the business throughparticipation in transversal projects in which, in addition to learning,you will be able to contribute.

• Continuous improvement through training and professional development opportunities.

• Working in a good working environment. We are looking for people with aproactive attitude, a desire to learn, a spirit of self-improvement, acapacity for work and determination in decision-making.