Head of Marketing

Dulwich College (Singapore); Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Dulwich College (Singapore) seeks a strategic Head of Marketing to lead the marketing function and drive enrolment growth. You will develop a comprehensive strategy, align with Admissions, Community Experience and regional colleagues, and champion the Dulwich brand.

You will lead a high-performing team, manage digital marketing, content, and communications, and build partnerships to enhance the college's reputation while delivering a joined-up family experience for prospective families.

Qualifications

• A degree in Marketing, Business or related discipline.
• At least 5 years' experience in marketing, communications or related field.
• Strong branding, digital marketing, SEO/SEM and media expertise.
• Experience using analytics, dashboards and CRM to drive decisions.
• Proven success in developing and executing integrated campaigns.
• Experience leading and developing high-performing teams.
• Exceptional communication and stakeholder management skills.

Responsibilities

• Develop and implement a marketing strategy to support enrolment growth.
• Oversee digital marketing, lead generation and campaign performance.
• Manage brand, content, communications and media relations.
• Lead, mentor and develop the marketing team and engage stakeholders.

Skills

Branding

Digital marketing

SEO

SEM

Paid media

Earned media

CRM systems

Analytics dashboards

Lead generation

Stakeholder management

Team leadership

Copywriting

Communication

Education

Bachelor's degree in Marketing or related discipline

Tools

CRM systems

Marketing analytics dashboards

Job description

Are you a strategic, data-driven marketing leader who is passionate about creating compelling brand stories and driving enrolment growth? Dulwich College (Singapore) is seeking an experienced Head of Marketing to lead our marketing function and strengthen our position as one of Singapore's leading international schools.

About the Role

Reporting to the Director of Admissions, Marketing and Community Experience, you will develop and deliver a comprehensive marketing strategy that enhances brand awareness, generates high-quality enquiries and applications, and supports the College's long-term growth objectives. Working closely with Admissions, Community Experience and regional colleagues, you will ensure a seamless and compelling journey for prospective families while championing the Dulwich brand.

This is an exciting opportunity for a commercially-minded marketer who combines strategic thinking with hands-on execution and who enjoys leading high-performing teams in a purpose-driven environment.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement a marketing strategy that supports student enrolment growth and strengthens brand positioning.
• Align local marketing initiatives with the wider Dulwich College International marketing strategy.
• Lead annual marketing planning, budgeting and resource allocation.

Digital Marketing & Performance

• Oversee the College website, SEO, SEM, social media and digital marketing activities.
• Drive lead generation campaigns and optimise enquiry-to-application conversion performance.
• Monitor and report on campaign effectiveness, cost per lead, ROI and admissions funnel performance.
• Partner with Admissions and IT teams to utilise CRM and campaign data effectively.

Brand, Content & Communications

• Act as the College's brand guardian, ensuring consistency across all marketing channels and materials.
• Lead content strategy, copywriting standards and external communications.
• Manage media relations, public relations opportunities and reputation management.
• Oversee the production of marketing collateral, publications and event materials.

Leadership & Stakeholder Engagement

• Lead, mentor and develop the marketing team.
• Build strong relationships with internal and external stakeholders.
• Develop partnerships that enhance the College's reputation and community engagement.
• Collaborate closely with Admissions and Community Experience teams to deliver a joined-up family experience.

About You

You will bring:

• A degree or professional qualification in Marketing, Business or a related discipline.
• At least 5 years' experience in marketing, communications or a related field, ideally within education, international organisations or purpose-led environments.
• Strong expertise in branding, digital marketing, SEO, SEM, paid and earned media.
• Experience using marketing analytics, dashboards and CRM systems to drive decision-making.
• Proven success in developing and executing integrated marketing campaigns.
• Experience leading and developing high-performing teams.
• Exceptional communication, copywriting and stakeholder management skills.
• A highly analytical, data-driven approach with strong commercial awareness.

We welcome and encourage applications from people of all backgrounds. Having a diverse staff body is a great strength to us as a College and one of the ways that we can help students achieve our College Mission of Living Worldwise. We do not discriminate on the basis of race, ethnicity, gender, age, disability, religion, sexual orientation, pregnancy or socio-economic status. We support family-friendly flexible working opportunities, where operational needs allow. Staff recruited locally are subject to terms and conditions of service according to local employment law. Dulwich College (Singapore) is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, social media checks, and successful references. You can find information about Safeguarding at our College, including the Student Safeguarding Policy, at our website: https://singapore.dulwich.org/our-college/safeguarding

PEI Registration Number: 201027137D

Period of Registration: 09 January 2024 to 08 January 2028