Head of Commercial & Distribution (APAC)

Moonbug Entertainment; Singapore; On-site; SGD 128,000 - 257,000; Full time

Job summary

A leading entertainment company is seeking a dynamic leader to drive commercial and partnerships growth in the APAC region. This role involves executing long-term strategies, delivering financial targets, and leading a Singapore-based team. The ideal candidate will possess strong negotiation skills and a proven track record in commercial growth. The position offers the opportunity to engage deeply with the market leveraging popular kids' titles.

Qualifications

• Proven track record of driving commercial growth in the APAC region.
• Ability to hit and outperform ambitious financial targets.
• Experience in building strategic partnerships with commercial value.

Responsibilities

• Own and execute the long-term commercial strategy for Moonbug in APAC.
• Deliver financial targets in a high growth environment.
• Act as the senior commercial leader in the region, securing high-impact partnerships.

Skills

Confidence in communication

Negotiation skills

Team leadership

Strategic thinking

Market insight

Job description

About Moonbug Entertainment

Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Angel, Little Baby Bum, Oddbods, My Magic Pet Morphle, Supa Strikas, GoBuster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.

Moonbug’s shows are currently available in 32 languages and feature on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29IPs and 100+ brand partners.

Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

The Role:

We’re looking for a dynamic, innovative and result driven leader to take full ownership of growing our APAC commercial and partnerships business. This role is ideal for someone who thrives in building from the ground up — independently driving innovative strategies, uncovering new market opportunities, and setting a bold vision for long-term regional growth. Based in our Singapore office, you will lead and inspire the local team while acting as our APAC lead, combining creative thinking with hands-on execution to deliver both quarterly financial results and long-range growth targets. An individual who is Confident and assertive communicator, capable of influencing stakeholders, negotiating high-value deals, and leading with clarity in a fast-paced, matrixed environment.

We have made good progress in APAC working with more than 40 partners across the region. Now it’s time to elevate the business to the next level leveraging the incredible popularity and fandom of our shows from India to China, SEA and Oceania. We need to add new segments, products and partners in these markets. Moonbug provides this leader with all tools and shows required to be successful.

Our APAC region has grown significantly and is budgeted to achieve ~USD$10m Rev in 2025 with the aim to grow to $40-50m in 3-5 years.

Responsibilities:

• Own and execute the long-term commercial strategy for Moonbug in APAC, identifying key markets and new products and developing innovative approaches to drive sustainable growth

• Deliver financial targets in a high growth environment

• Lead and grow the Singapore-based APAC team, fostering a high-performance culture built on creativity, collaboration, and bold thinking.

• Act as the senior commercial leader in the region, independently identifying and securing high-impact partnerships across distribution, original content, co-productions, and creative deals.

• Drive revenue through strategic deal-making — from VOD and linear channels to direct-to-consumer platforms and emerging models — ensuring optimal packaging, pricing, and positioning for Moonbug’s portfolio.

• Champion market insight and creative innovation, using audience trends, data, and regional intelligence to inform product strategies, new initiatives, and long-term investments.

• Represent Moonbug at key industry events as a thought leader and brand ambassador in APAC, strengthening relationships with platforms, producers, broadcasters, and potential M&A targets.

Desired Experience:

• Proven track record of driving commercial growth in the APAC region, whether in media, entertainment, kids & family, education or digital growth sectors.

• Has been able to hit and outperform ambitious financial targets and take ownership of results

• Demonstrated ability to build strategic partnerships, whether streamers, broadcasters, and / or other digital partners, with an eye for both commercial value and growth potential

• A coach – able to build teams and creates high performing teams and future leaders; at the same time leading by example striking own deals and projects

• Proactive, hands-on approach with the ability to work independently and think creatively to shape long-term strategy while delivering short-term results.

• Keeps the region’s strategy responsive to market changes

• A conscientious communicator – promotes communication across the business, communicates clearly, engages others, articulates reasons for decisions, and is open to others’ opinions.

Knowledge

• Of content, brand, IP

• Of digital dynamics and business models

• Of hitting financial targets

• Of the education sector and other growth sectors in APAC

• Of the market and economy

• Knows the players and key decision makers in the industry and is known – raising Moonbug’s brand and profile.

• Full understanding of the sales environment and successful practices

• Knowledge of multiple languages is a plus.