Growth Marketing Manager – Lead Gen & Campaigns

baba express transport (2024) pte. ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

baba express transport (2024) pte. ltd. in Singapore is seeking an innovative Marketing Manager to lead brand initiatives and optimize marketing strategies. You will manage the marketing budget, oversee the team, and prepare forecasts to drive growth.

The ideal candidate has a strong background in marketing fundamentals, digital marketing, and analytics, with leadership and the ability to generate new business leads. This role requires flexibility and commitment to opening hours.

Qualifications

• Sound understanding of marketing fundamentals and tactics.
• Strong knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• Ability to work under pressure and meet deadlines.
• Availability to work within opening hours (evenings, holidays, weekends).
• Leadership and project management abilities.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to promote the company and drive traffic.
• Deploy marketing campaigns and manage their end-to-end execution.
• Experiment with organic and paid channels across content, PPC, events, social media, and more.
• Produce engaging content for the website and blog to attract target groups.
• Build strategic relationships with industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Oversee and approve marketing materials from banners to brochures and case studies.
• Measure and report campaign performance and adjust based on insights.
• Analyze consumer behavior to refine email and advertising campaigns.

Skills

Creative thinking

Leadership

Digital marketing

Social media

Communication skills

Marketing tools

Marketing research

Statistical analysis

Marketing fundamentals

Work under pressure

Education

Bachelor’s degree in marketing, business or relevant field

Tools

Marketing tools

Job description

baba express transport (2024) pte. ltd. in Singapore is seeking an innovative Marketing Manager to lead brand initiatives and optimize marketing strategies. You will manage the marketing budget, oversee the team, and prepare forecasts to drive growth.

The ideal candidate has a strong background in marketing fundamentals, digital marketing, and analytics, with leadership and the ability to generate new business leads. This role requires flexibility and commitment to opening hours.