Growth Marketing Analyst, Acceptance Solutions, Value-Added Services, Asia Pacific

PowerToFly; Singapore; Hybrid; SGD 70,000 - 120,000; Full time

Job summary

Visa is seeking a Growth Marketing Analyst in Singapore to support regional growth programs for Value-Added Services. You will partner with sales, GTM, product, and marketing teams to drive customer acquisition, product adoption, and pipeline growth across regional markets.

The role requires 5–8 years in marketing (B2B tech/fintech), experience with partner marketing and joint go-to-market initiatives, and strong data analytics.

Qualifications

• 5-8 years of experience in marketing, preferably within B2B technology, SaaS, fintech, payments, or financial services.
• Bachelor’s degree in business, Economics, Finance, Marketing, Data Analytics, or related field.
• Experience supporting partner marketing, alliance marketing, channel marketing, ecosystem marketing, or joint go-to-market initiatives is highly desirable.
• Demonstrated ability to work effectively with both internal stakeholders and external partners across different organizations, markets, and cultures.

Responsibilities

• Support the planning and execution of regional growth marketing programs, including executive engagement events, industry event activations, digital campaigns, account-based marketing initiatives, and partner programs.
• Support the planning, coordination, and execution of joint go-to-market and co-marketing initiatives with strategic partners, including acquirers, issuers, fintechs, technology providers, resellers, and industry ecosystem partners.
• Partner with regional sales and product teams to identify opportunities to leverage partner channels, events, customer bases, and market presence to drive awareness, demand generation, and business growth.
• Support the development of joint value propositions, customer stories, and sales enablement materials that highlight shared business outcomes and market opportunities.
• Track and analyze partner marketing performance, including engagement, lead generation, pipeline contribution, and return on marketing investment.

Skills

Account-based marketing

Analytics

Partner marketing

AI tools in marketing

Storytelling & content

Education

Bachelor’s degree in business, economics, finance, marketing, data analytics

Tools

Power BI

Microsoft Dynamics

ON24

Swoogo

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

About the team:

Regional Growth Marketing is Visa's in-market growth engine for Value-Added Services (VAS), the function that translates regional business priorities into marketing action. We partner directly with sales, GTM, and regional product teams to identify growth opportunities, remove adoption barriers, and orchestrate the right marketing channels at the right moments. We are a global team embedded across five regions.

Job Description and Responsibilities:

We are seeking a highly motivated, articulate, and analytical Growth Marketing Analyst to join our B2B Growth Marketing team in Singapore. This role will support the execution and measurement of integrated growth marketing programs across Visa's Value-Added Services portfolio, helping accelerate customer acquisition, product adoption, and business growth. This role is ideal for a marketing professional with experience supporting partner marketing initiatives and executing joint go-to-market programs.

Reporting to the Regional Growth Marketing Director, the successful candidate will combine strong analytical capabilities with a passion for marketing and commercial strategy. Working across sales, GTM, product, and marketing teams, you will help uncover growth opportunities, evaluate marketing performance, and provide insights that influence regional investment and go-to-market decisions.

This role supports the commercial effectiveness of Regional Growth Marketing through campaign performance analysis, pipeline visibility, installed base insights, partner marketing initiatives, budget tracking, and executive reporting. The successful candidate will work closely with internal and external stakeholders to identify growth opportunities with partners, measure marketing impact, and help strengthen Visa's ecosystem of partners across the payments, fintech, and technology landscape.

Key Responsibilities:

• Support the planning and execution of regional growth marketing programs, including executive engagement events, industry event activations, digital campaigns, account-based marketing initiatives, and partner programs.
• Support the planning, coordination, and execution of joint go-to-market and co-marketing initiatives with strategic partners, including acquirers, issuers, fintechs, technology providers, resellers, and industry ecosystem partners.
• Partner with regional sales and product teams to identify opportunities to leverage partner channels, events, customer bases, and market presence to drive awareness, demand generation, and business growth.
• Support the development of joint value propositions, customer stories, and sales enablement materials that highlight shared business outcomes and market opportunities.
• Track and analyze partner marketing performance, including engagement, lead generation, pipeline contribution, and return on marketing investment.

Content and Campaign Localisation:

• Develop region-specific collateral including event materials, sales enablement assets, thought leadership content, and executive presentation materials for sales or resellers.
• Support the adaptation of global campaigns, content, RFPs, and sales materials for regional and sub-regional market relevance.
• Ability to manage external agencies and collaborate with regional marketing teams to develop campaign and digital marketing assets.
• Ability to read Chinese or Japanese is a plus for review of translated content.

Data, Measurement and Reporting:

• Track and report on program performance against defined KPIs, such as leads generated, pipeline influenced, event ROI and campaign metrics.
• Support coordination of marketing budget tracking, forecasting and spend governance across growth marketing programs and events.
• Analyze marketing-sourced and marketing-influenced pipeline performance, conversion trends, and growth opportunities.
• Leverage AI-enabled tools to improve marketing productivity, support research and enhance reporting and analytics workflows.
• Coordinate project milestones, stakeholder communications, approvals, and execution activities across internal and external teams.
• Support quarterly business reviews, leadership presentations, annual planning and strategic initiatives.

Cross-functional Coordination:

• Serve as the operational connective tissue between regional growth marketing and central teams from Campaigns, Demand Operations, and Product Marketing.
• Strong project coordination skills and ability to manage multiple workstreams across markets and stakeholders.
• Support preparation for business reviews, planning sessions, and stakeholder communications.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Qualifications:

• 5-8 years of experience in marketing, preferably within B2B technology, SaaS, fintech, payments, or financial services industry.
• Bachelor’s degree in business, Economics, Finance, Marketing, Data Analytics, or related field.
• Experience supporting partner marketing, alliance marketing, channel marketing, ecosystem marketing, or joint go-to-market initiatives is highly desirable.
• Demonstrated ability to work effectively with both internal stakeholders and external partners across different organizations, markets, and cultures.
• Strong analytical and problem-solving skills with the ability to translate data into businessrecommendations for executive-level reporting.
• Familiarity with AI tools used in marketing workflows is an advantage, including large language models for research and content drafting (e.g. ChatGPT, Claude), AI-assisted analytics and insight synthesis, AI-powered features within marketing platforms or generative tools for creative and localization work.
• Experience working with AI tools, CRM, marketing and reporting platforms such as Microsoft Dynamics, Swoogo, ON24, Power BI, Tableau, or similar technologies.Proficiency in design tools such as Figma is a plus, for the creation of demos.

Skills and Attributes:

• Knowledge of pipeline management, account-based marketing, revenue attribution, and funnel analytics. Analytically minded - you are comfortable with data and use it to make informed decisions, not just report outcomes.
• Ecosystem mindset - Understands the value of partnerships in driving growth and is comfortable working across complex ecosystems involving financial institutions, acquirers, merchants, fintechs, technology providers, and strategic alliances.
• Commercially curious - Interested in understanding how partnerships create business value and can identify opportunities to improve joint marketing performance, customer engagement, and growth outcomes.
• Strong written and verbal communication; able to produce clear briefs, summaries, and program materials and deliver professional presentations.
• Strong storytelling and content development skills, including the ability to turn complex capabilities into simple, client-facing narratives.
• Organized and dependable - you manage multiple workstreams independently, with strong attention to details.
• Proficiency in using AI tools in day-to-day marketing work, e.g. research synthesis, brief writing, content drafting, data summarization, and ideation.
• Hands‑on – you are resourceful to find solutions to solve challenges and work effectively in ambiguous environments and deliver results within tight timelines.
• Culturally aware – you are comfortable with the demands of global and regional time zone differences.
• Ability to thrive in a multi‑matrixed fast‑paced environment, demonstrating ownership, reliability, and strong organizational skills.
• Ability to travel up to 5‑10% across Asia Pacific as business needs require.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.