Growth-Driven Performance Marketing Lead for Health Tech

ACTXA PTE. LTD.

Singapore

On-site

SGD 90,000 - 120,000

Full time

5 days ago

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Job summary

Actxa is a Singapore-rooted smart wearable company seeking a Performance Marketing Executive to drive paid media and organic growth. The role covers Meta, Google and TikTok campaigns, SEO and GEO optimization, plus channel partner support to boost distributor and retail campaigns.

You will collaborate with creative, content and sales teams to ensure accurate product representation and strong ROI. You will optimize campaigns, analyze data, and stay ahead of platform updates, including iOS privacy

Qualifications

Diploma or Degree in Marketing, Business, Communications, Digital Marketing or related discipline.
Health tech, wearables, consumer electronics or FMCG experience is a plus.
3–5 years hands-on paid media across Meta and Google Ads; TikTok Ads preferred.
Strong SEO fundamentals with interest in GEO and AI search optimization.
Proficient in generative AI tools for planning, content, research and reporting.
Experience supporting channel sales with marketing collateral and campaigns.
Comfortable with GA4, Meta Ads Manager, Google Ads, TikTok Ads Manager and dashboards.
Strong analytical skills and attention to detail for regulatory content.
Self-starter; able to manage multiple channels in a fast-moving team.

Responsibilities

Plan, launch and manage paid campaigns across Meta, Google and TikTok.
Build audience segmentation, retargeting and lookalike strategies across platforms.
Brief creatives, test ads, and perform structured A/B tests.
Monitor pixel, attribution and campaign health; adapt to privacy changes.
Improve organic visibility with on-site SEO and GEO optimization.
Develop GEO/AI-driven content surfaced by AI answer engines.
Support distributors with campaigns, assets and co-marketing materials.
Create performance dashboards and translate data into recommendations.