Go To Market Lead

NETS; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

NETS is seeking a strategic GTM leader to drive the commercial success of payments products across SMBs, large enterprises, platforms, marketplaces, banks and ISVs in Singapore. The role centers on translating product capabilities into compelling value propositions that accelerate adoption, revenue, and customer value.

You will own segmentation, buyer personas, pricing, launches, and cross-functional collaboration with Product, Sales and Partnerships.

Qualifications

• 5–10+ years in GTM, Product Marketing, Strategy, or Commercial roles.
• Experience in payments, fintech, or financial services.

Responsibilities

• Define and execute the go-to-market strategy for payment products across target segments.
• Own segmentation, ICP development, buyer personas, and key use-case prioritisation.
• Translate complex payment capabilities into differentiated value propositions and product narratives.
• Build multi-segment GTM plays aligned to growth goals.
• Lead end-to-end product launches, including messaging, positioning, pricing, packaging, and rollout plans.
• Partner with Product and Engineering to influence roadmap through market insights and customer needs.
• Ensure risk, compliance, and regulatory considerations are embedded in GTM motions.
• Drive adoption and post-launch performance tracking.
• Collaborate with Sales leadership to drive pipeline creation and improve win rates and deal velocity.
• Build sales enablement assets including playbooks, decks, battlecards, ROI/TCO tools, and objection handling.
• Support strategic deals and enterprise-level customer engagements, including C-suite presentations.
• Define and scale partner and channel GTM strategies (platforms, SaaS, banks, resellers, ISVs).
• Identify embedded payments and co-sell opportunities with ecosystem partners.
• Build and execute partner enablement: joint marketing, sales plays, solution packaging, and incentive models.
• Own pricing strategy across transaction fees, FX, value-added services, and bundled solutions.
• Conduct competitive pricing analysis and support margin optimization decisions.
• Test and iterate pricing models based on adoption and lifetime value metrics.
• Track the competitive landscape and regulatory developments in payments and fintech.
• Translate insights into GTM strategy adjustments and growth opportunities.
• Serve as an internal SME on payments market dynamics and customer needs.

Skills

GTM strategy

Product marketing

Storytelling

Pricing

Cross-functional leadership

Payments knowledge

Stakeholder management

Job description

We are looking for a strategic and execution‑focused GTM leader to drive the commercial success of our payments products across key customer segments, including SMBs, Large enterprises, Platforms, Marketplaces, Banks, and ISVs. This role combines deep market understanding, strong product storytelling, and commercial acumen to translate product capabilities into winning go‑to‑market strategies that accelerate adoption, revenue, and customer value.

The ideal candidate brings experience in payments or fintech, thrives in cross‑functional environments, and can operate with autonomy while influencing product, sales, technology, partnerships, and leadership teams.

Key Responsibilities

• Define and execute the go‑to‑market strategy for payment products across target segments
• Own market segmentation, ICP development, buyer personas, and key use‑case prioritisation
• Translate complex payment capabilities (e.g., acquiring, issuing, payouts, FX, wallets, cross‑border) into differentiated value propositions and product narratives
• Build multi‑segment GTM plays aligned to growth goals

Product Launch & Commercialisation

• Lead end‑to‑end product launches, including messaging, positioning, pricing, packaging, and rollout plans
• Partner with Product and Engineering to influence roadmap through market insights, competitive analysis, and customer needs
• Ensure risk, compliance, and regulatory considerations are embedded in all GTM motions
• Drive adoption and post‑launch performance tracking
• Collaborate with Sales leadership to drive pipeline creation and improve win rates and deal velocity
• Build sales enablement assets including playbooks, pitch decks, competitive battlecards, ROI/TCO tools, and objection handling
• Support strategic deals and enterprise‑level customer engagements, including C‑suite presentations
• Define and scale partner and channel GTM strategies (platforms, SaaS, banks, resellers, ISVs)
• Identify embedded payments and co‑sell opportunities with ecosystem partners
• Build and execute partner enablement: joint marketing, sales plays, solution packaging, and incentive models
• Own pricing strategy across transaction fees, FX, value‑added services, and bundled solutions
• Conduct competitive pricing analysis and support margin optimisation decisions
• Test and iterate pricing models based on adoption, conversion, and lifetime value metrics
• Track the competitive landscape, emerging trends, and regulatory developments in payments and fintech
• Translate insights into GTM strategy adjustments and growth opportunities
• Serve as an internal SME on payments market dynamics, cstomer needs, and competitive positioning

Requirements

Education & Experience

• 5–10+ years of experience in GTM, Product Marketing, Strategy, or Commercial roles
• Experience in payments, fintech, financial services, or adjacent tech sectors

Skills & Knowledge

• Strong understanding of payment flows, merchant acquiring, issuing, payouts, FX, or embedded finance
• Demonstrated track record in leading product launches and sales enablement
• Excellent storytelling, positioning, and messaging skills
• Strong analytical capabilities with experience in pricing, segmentation, and revenue analysis
• Proven ability to collaborate cross‑functionally and influence without authority