CMBS Product Commercialisation Specialist SG

CIMB Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

CIMB Singapore is seeking a Marketing and GTM professional to shape and execute the go‑to‑market strategy for Commercial Banking products and services.

You will develop campaigns, product bundles, and digital channels to drive awareness, conversions, retention and advocacy, while collaborating with marketing, transaction banking and retail banking teams.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Strong interpersonal skills to collaborate across departments/functions.
• Experience launching and scaling new products is an advantage.
• Excellent communication and presentation skills with the ability to analyze data and provide insights.
• Good communication skills, written and spoken with the ability to communicate at all levels.

Responsibilities

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII).
• Ensure cost of acquisition and cost to serve are within budget allocated.
• Prepare monthly reporting decks and commercialization dashboard.
• Design and drive the GTM strategy for Commercial Banking products/services.
• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy.
• Review competitor landscape and review customer journey.
• Establish digital channels to improve outreach and CX.
• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement.
• Tabulate and review Sales Incentive Program (SIP) for SME team.
• Monitor sales productivity and propose sales campaign to drive additional efforts.
• Work closely with marketing, transaction banking and retail banking.

Skills

Strong interpersonal skills

Excellent communication and presentat

Analyze data and provide insights

Planning and organizing

Go-to-market strategy experience

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Responsibilities

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)
• Ensure cost of acquisition and cost to serve are within budget allocated
• Prepare monthly reporting decks and commercialization dashboard
• Design and drive the GTM strategy for Commercial Banking products/services
• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy
• Review competitor landscape and review customer journey
• Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc
• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement
• Tabulate and review Sales Incentive Program (SIP) for SME team
• Monitor sales productivity and propose sales campaign to drive additional efforts
• Work closely with various departments such as marketing, transaction banking and retail banking

JOB DESCRIPTION

Commercial Data and Financials

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)
• Ensure cost of acquisition and cost to serve are within budget allocated
• Prepare monthly reporting decks and commercialization dashboard

Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence

• Design and drive the GTM strategy for Commercial Banking products/services
• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy
• Review competitor landscape and review customer journey
• Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc

Sales Enablement and Sales Productivity

• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement
• Tabulate and review Sales Incentive Program (SIP) for SME team
• Monitor sales productivity and propose sales campaign to drive additional efforts

Channels Management / Cross-Functional Coordination

• Work closely with various departments such as marketing, transaction banking and retail banking

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech
• Strong interpersonal skills to collaborate effectively across departments/functions
• Experience launching and scaling new products is an advantage
• Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights
• Good communication skills, written and spoken with the ability to communicate at all levels Planning and organizing