Global Retail Excellence Manager / Lead

Dyson GmbH; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Dyson is seeking a Global Retail Excellence Manager responsible for driving consistent, best-in-class retail execution across Dyson's global retail network. The role acts as the bridge between global strategy and local market execution, partnering with Retail Operations, Retail Solutions, Retail Activation and market teams to elevate retail performance and customer experience.

The successful candidate will lead initiatives spanning retail operations, store technology, visual merchandising,

Qualifications

• 5–10 years in retail operations, retail excellence, retail transformation or store leadership roles.
• Experience in premium, luxury, lifestyle, consumer technology or omni‑channel retail environments preferred.
• Proven experience partnering across multiple markets or regions.
• Experience driving retail transformation, process improvement or large‑scale change initiatives.
• Exposure to retail technology, store systems and omnichannel operations.

Responsibilities

• Drive consistent execution of Dyson retail standards across all markets.
• Develop and maintain global retail operating frameworks, playbooks and SOPs.
• Establish governance processes to ensure operational compliance and execution excellence.
• Partner with markets to identify operational gaps and implement continuous improvement initiatives.
• Monitor and analyse retail KPIs including sales productivity, conversion, ATV, UPT, traffic and customer satisfaction metrics.
• Leverage data and insights to identify opportunities to improve retail performance and customer outcomes.
• Lead regular business reviews with markets and recommend performance improvement actions.
• Support the development of dashboards and reporting tools that improve decision making and visibility.
• Champion a shopper‑first approach across all retail initiatives.
• Identify friction points across the customer journey and drive improvements.
• Partner with cross‑functional teams to enhance omni‑channel services and experiences.
• Support the implementation of customer‑focused initiatives that improve engagement, satisfaction and conversion.
• Support rollout and adoption of retail technology solutions including POS systems, payment solutions, loyalty programmes and in‑store digital tools.
• Act as a key liaison between markets, IT and Retail Solutions teams.
• Drive change management and user adoption for new retail systems and capabilities.
• Ensure retail technology supports operational efficiency and customer experience objectives.
• Partner with Retail Activation and VM teams to ensure flawless execution of global campaigns, product launches and seasonal activations.
• Drive consistency of visual merchandising standards across global markets.
• Support market readiness for key retail initiatives and NPD launches.
• Monitor execution quality and identify opportunities to improve in‑store impact.

Skills

Analytical & commercial acumen

Stakeholder management

Project & programme management

Matrix organisations experience

Translate complex concepts

Job description

Role Overview

The Global Retail Excellence Manager is responsible for driving consistent, best-in-class retail execution across Dyson's global retail network.

Acting as the bridge between global strategy and local market execution, this role partners closely with Retail Operations, Retail Solutions, Retail Activation, Performance Analytics and market teams to elevate retail performance, customer experience and operational excellence.

The successful candidate will lead initiatives spanning retail operations, store technology, visual merchandising execution, customer journey optimisation, retail activations and performance analytics. They will ensure Dyson delivers a seamless omni-channel experience while building scalable processes, capabilities and tools that enable markets to execute with excellence.

Key Responsibilities

Retail Excellence & Market Governance

• Drive consistent execution of Dyson retail standards across all markets.
• Develop and maintain global retail operating frameworks, playbooks and SOPs.
• Establish governance processes to ensure operational compliance and execution excellence.
• Partner with markets to identify operational gaps and implement continuous improvement initiatives.

Retail Performance & Analytics

• Monitor and analyse retail KPIs including sales productivity, conversion, ATV, UPT, traffic and customer satisfaction metrics.
• Leverage data and insights to identify opportunities to improve retail performance and customer outcomes.
• Lead regular business reviews with markets and recommend performance improvement actions.
• Support the development of dashboards and reporting tools that improve decision making and visibility.

Customer Experience & Omnichannel Journey

• Champion a shopper-first approach across all retail initiatives.
• Identify friction points across the customer journey and drive improvements.
• Partner with cross-functional teams to enhance omni-channel services and experiences.
• Support the implementation of customer-focused initiatives that improve engagement, satisfaction and conversion.

Retail Technology & Solutions

• Support rollout and adoption of retail technology solutions including POS systems, payment solutions, loyalty programmes and in-store digital tools.
• Act as a key liaison between markets, IT and Retail Solutions teams.
• Drive change management and user adoption for new retail systems and capabilities.
• Ensure retail technology supports operational efficiency and customer experience objectives.
• Partner with Retail Activation and VM teams to ensure flawless execution of global campaigns, product launches and seasonal activations.
• Drive consistency of visual merchandising standards across global markets.
• Support market readiness for key retail initiatives and NPD launches.
• Monitor execution quality and identify opportunities to improve in-store impact.

Capability Building & Change Management

• Develop training materials and change management plans for new initiatives.
• Build market capability through coaching, guidance and operational support.
• Champion a culture of continuous improvement and operational excellence.

Ideal Profile

Experience

• 5-10 years of experience in retail operations, retail excellence, retail transformation or store leadership roles.
• Experience working in premium, luxury, lifestyle, consumer technology or omni-channel retail environments preferred.
• Proven experience partnering across multiple markets or regions.
• Experience driving retail transformation, process improvement or large-scale change initiatives.
• Exposure to retail technology, store systems and omnichannel operations.

Skills

• Strong analytical and commercial acumen.
• Excellent stakeholder management and influencing skills.
• Strong project and programme management capabilities.
• Experience working within matrix organisations.
• Ability to translate complex concepts into practical execution plans.

Personal Attributes

• Customer-obsessed and retail passionate.
• Curious and continuously looking for improvement opportunities.
• Comfortable working in ambiguity and fast-changing environments.
• Collaborative and highly influential.
• Strong balance between strategic thinking and hands-on execution.

We welcome candidates with strengths in different areas of retail excellence. Experience across several of the following areas is preferred: retail operations, retail technology, visual merchandising, store activation, performance analytics, and customer experience. We are looking for a versatile retail professional who can connect these disciplines to drive business performance, rather than a subject matter expert in every domain.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.