Global Mobile App Product Manager

Electronic Arts (EA); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Electronic Arts Singapore seeks a Product Manager, Global App to shape the core player experience across EA's mobile app. You will drive activation, retention, and engagement by refining onboarding, discovery, and content detail flows, in collaboration with design, engineering, data, growth, and regional teams.

This role emphasizes localization and culturalization, safety-by-design, and scalable global platforms, reporting to the VP, Corporate Strategy. Mandarin and English fluency is required.

Qualifications

• 4–7 years of product management experience in consumer mobile products.
• 3+ years shipping user-facing features that improve activation, engagement, retention, or app quality.
• Your product judgement across mobile UX, discovery, engagement loops, and user lifecycle design.
• Comfort using data and experimentation to evaluate performance and prioritise product decisions.
• Partner with Engineering, Design, Data, Growth, Trust & Safety, and regional teams.
• Familiarity with localization, culturalization, and global product considerations.
• Mandarin and English written and verbal communication skills.
• Bachelor's degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience also welcomed.

Responsibilities

• Oversee roadmap areas across the Global App experience, in consideration of our goals and regional user needs.
• Define and track main app metrics including activation, D1/D7 retention, engagement, session frequency, and feature adoption.
• Identify friction in the player journey and prioritise improvements across onboarding, discovery, navigation, and engagement loops.
• Partner with design and engineering to deliver intuitive, high-quality app experiences across mobile surfaces.
• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education.
• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re-engagement opportunities.
• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age-appropriate experiences.
• Use product analytics, user research, and experimentation to inform prioritisation and improve outcomes.
• Help us to support launches, rollout planning, beta testing, issue evaluation, and ongoing quality improvements across markets.

Skills

Product management

Mobile apps

Data-driven decisions

Analytics & experimentation

Localization & culture

Cross-functional collaboration

Mandarin & English

Education

Bachelor's degree or equivalent

Job description

Electronic Arts Singapore seeks a Product Manager, Global App to shape the core player experience across EA's mobile app. You will drive activation, retention, and engagement by refining onboarding, discovery, and content detail flows, in collaboration with design, engineering, data, growth, and regional teams.

This role emphasizes localization and culturalization, safety-by-design, and scalable global platforms, reporting to the VP, Corporate Strategy. Mandarin and English fluency is required.