Global Mobile Product Manager - Creator Experiences

ELECTRONIC ARTS ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Healthcare coverage

Mental well-being support

Retirement savings

Paid time off

Family leaves

Complimentary games

Job summary

Electronic Arts is seeking a Product Manager, Global App to shape the core mobile player experience across priority markets. You will define requirements and collaborate with engineering, design, data, growth, trust and safety, and regional partners to improve activation, retention, and app quality.

You will own onboarding, home and discovery, content detail pages, profiles, notifications, social features, and in‑app guidance, ensuring localization and culturalization for global audiences.

Qualifications

• 4–7 years of product management experience in consumer mobile products.
• 3+ years shipping user-facing features that improve activation, engagement, retention, or app quality.
• Strong product judgement across mobile UX, discovery, engagement loops, and lifecycle design.
• Comfort using data and experimentation to evaluate performance and prioritise product decisions.
• Familiarity with localization, culturalization, and global product considerations.
• Mandarin and English written and verbal communication skills.
• Bachelor's degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience welcomed.

Responsibilities

• Oversee roadmap areas across the Global App experience, considering goals and regional user needs.
• Define and track main app metrics including activation, D1/D7 retention, engagement, session frequency, and feature adoption.
• Identify friction in the player journey and prioritise improvements across onboarding, discovery, navigation, and engagement loops.
• Partner with design and engineering to deliver intuitive, high-quality app experiences across mobile surfaces.
• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education.
• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re‑engagement opportunities.
• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age‑appropriate experiences.
• Use product analytics, user research, and experimentation to inform prioritization and improve outcomes.
• Help us to support launches, rollout planning, beta testing, issue evaluation, and ongoing quality improvements across markets.

Skills

Product management

Data-driven decisions

Mobile apps

Stakeholder collaboration

Localization

Bilingual English/Mandarin

Education

Bachelor's degree in CS/Engineering/HCI/Design/Economics/Business

Job description

Electronic Arts is seeking a Product Manager, Global App to shape the core mobile player experience across priority markets. You will define requirements and collaborate with engineering, design, data, growth, trust and safety, and regional partners to improve activation, retention, and app quality.

You will own onboarding, home and discovery, content detail pages, profiles, notifications, social features, and in‑app guidance, ensuring localization and culturalization for global audiences.